CONSISTENCE, London is a minimalist men's clothing brand from London, England. The brand positioning group is a 21-35 year old male customer who pursues quality of life and has her own ideas. The brand insists on using exquisite manufacturing, comfortable fabrics, and combining with the details of smart design, and insists on reducing profits to serve consumers at medium price. "All about details" is the brand's design tenet. It is the persistence that CONSISTENCE brand adhered to in the past and future.

The designer team of CONSISTENCE is made up of two top students who graduated from the master of menswear in London Fashion Institute. Tien is from London, England. It is a British Chinese who has studied fashion for more than ten years and has worked for Givenchy show room London.

Fang, from Beijing, graduated from Beijing Institute Of Fashion Technology and went to the UK for further education. She worked in Dolce & Gabbanna. In 2013, the two decided to quit their job and set up their own brand CONSISTENCE.