The competition of foreign enterprises and the impact of local enterprises have made Tesco Tesco difficult in the Chinese market, and the emergence of the electricity supplier has given it the last chance to lose the Chinese market.

The change in the consumption behavior of young people has made the online retail industry more and more popular. This has led to the development of an unfavorable Tesco Tesco purchase. In 2013, Tesco Tesco built its own online platform to enter the online market.

This is the second time of Tesco Tesco. " Get an electric shock " As early as 2011, it has been in the Tmall mall. However, due to the fact that the products are not attractive and the price has no advantage, it only fails for half a year.

In order not to repeat the same mistakes, Jin x en Heavy money has been built up, and warehousing and logistics systems have been established, and a large number of physical store goods have been put up one by one in order to achieve success.

As a matter of fact, the online retail market is still in the stage dominated by department stores, which originally belonged to Tesco Tesco. Tesco can never succeed if it can successfully move British imports to the electronic business platform and differentiate itself from domestic products.

But this time Tesco Tesco has made a fatal mistake: excessive emphasis on goods and less service attitude. Not only did they not integrate the superior commodities into the electronic business platform, even when the customers consulted the characteristics of a product on the Internet, they often had to wait for several hours to get a reply, and once again asked questions, it would take a long wait. In addition, Tesco Tesco did not realize the preferential price of online products. The price of goods was usually similar to that of online and offline products, and even a one-time purchase of 500 yuan was promised.

Obviously, Tesco Tesco doesn't know how to play the electricity supplier. Compared with the other online platforms that have developed rapidly, Tesco's electricity business has only accounted for 5% of the total revenue since its establishment for a year, and it has not made any profit. At the end of 2013, its mainland business losses were about 970 million yuan.

The failure of the line and the frustration of the electricity supplier made British Tesco more disappointed with the Chinese market. In May 2014, Tesco and Huarun venture group completed the equity spanaction with HK $22 billion, including 135 "Tesco Tesco" supermarkets, and some cash in exchange for only 20% stake in the joint venture. After the completion of the spanaction, "Tesco Tesco" will be renamed "Huarun 10000".

The deal means that Tesco, the third largest retailer in the world, has formally waved off the most potential consumer market in China, and the "Tesco Tesco" which once affected countless household consumption habits will no longer exist. There was only a sigh.