In 2001, Ding Shuibo, President of the company, founded the first country in China with a keen and unique vision.

Brand - XTEP, and pioneered the new model of entertainment stars endorsing sporting goods, creating a fashionable, rebellious and unique personality for XTEP brand, promoting the implementation of XTEP brand differentiation strategy and leading XTEP into a brand new era.

XTEP advocates avant-garde, fashion, personality and freedom. It tells the public that its road is unique. It is a steady, independent and independent fashion. It provides reliable and rich fashion products for every person who loves life and promotes fashion lifestyle in the world, and guides the new generation's understanding and pursuit of fashion.

"Non ordinary feeling" is

Diligent pursuit is the lifelong belief and ideal of XTEP. As the initiator of China's "fashion movement", XTEP is committed to providing "non ordinary feeling" through "fashionable and comfortable" products.

Non ordinary service mode, advocating non ordinary sports experience, so that consumers feel the non ordinary fashion lifestyle, is our mission without responsibility.

XTEP in recent years

People are constantly changing, but the spirit that the brand advocates is still the characteristics of sports and the culture of sports. It embodies the brand culture of "avant-garde, fashion, individuality and freedom" and represents an unknown, mysterious field and world that we need to explore.