In mid 2014, Coach (Coach), which announced its brand spanformation, will have big moves.

In January 6th, the Wall Street Journal reported that Coach will soon acquire US high-end products for $600 million. Women's wear Shoe brand Stuart Weitzman Holdings LLC, which is not only loved by the first lady of the United States brand And often appear on the star red carpet show.

The product of Stuart Weitzman is a charming modern American style, popular among all ages. Women's Shoes Favored by the control, its classic 5050 knee boots are popular among celebrities and celebrities, and the highest price in China is over 7000 yuan.

It is reported that Stuart Weitzman is currently sold in more than 70 countries worldwide, with 45 stores in the US market, 61 stores in the international market, plus e-commerce and wholesale business, with an annual sales of about 300 million US dollars.

In early December of last year, there were reports that many companies were buying Stuart Weitzman, and Coach, who was carrying out the brand spanformation, was more interested in shoe brands.

Coach started with handbags and accessories. "I am a luxury, but I am not as expensive as an old brand," so that Coach has gained rapid growth in the past decade. However, with the rise of more light luxury brands such as Michael Kors and Kate Spade in recent two years, Coach has also been on the "ceiling".

At the end of October 2014, Coach announced its first quarter financial results in fiscal 2015: the US continued to be weak, sales fell by 19% compared with the same period last year, and global sales increased by only 4%. The biggest growth point of the company is the slowest sales growth in the Chinese market. Coach's share price fell more than 30% last year.

In fact, Coach has already discovered growth difficulties. In 2013, when it announced that it would spanform the accessories handbag brand to lifestyle brand, Coach launched its shoes for the first time in the summer, replacing Stuart vevers, the creative director of the original luxury brand Loewe of Spain, as the new creative director.

In June 2014, Coach announced a package of brand spanformation plans, including the launch of a new retail concept store. Coach also participated in the fashion week in New York for the first time in 2014, displaying the clothing series and listing men's shoes in the second half of the year.