Reporters recently learned that Winter clothing Since the selling season, Hai Lan's home sales have continued to grow at a high level, and have also performed well during New Year's day. It is widely expected that the company's performance in 2014 will grow by more than 50%.

According to people familiar with the company, store Rapid expansion and expansion of single store area will help the company grow better in the next few years. In recent years, the company will embark on a big business in the gold business circle. Its biggest flagship store, Wangfujing store, is being renovated. It will soon open and gather three brands, including Hai Lan home, Bai Yi Shun and AI Ju rabbit. Changjiang Securities research report pointed out that by calculating the opening space of Hai Lan's home in the future will be around 4708 homes, and now it will increase the opening speed of 400-500 stores every year. Hai Lan's home About 5 years or so, it reaches the relatively mature penetration rate in the national market.

It is worth mentioning that the company's O2O strategy is implemented more thoroughly, and online and offline share the same price at the same time, and there is no discount. In 2014, the electricity revenue is expected to reach about 400 million yuan, an increase of about 3 times compared with the same period last year. The company's "upstream credit sale system + downstream financial affiliate system" has created a cost-effective product with low price increase rate and high dynamic sales rate, which is conducive to the implementation of O2O strategy. The company said in its previous research that it is discussing with Microsoft and IBM the opening of the CRM system under the online and offline lines. After the CRM is opened, the O2O will advance more smoothly.