It is not so much that Jiang Qionger has grasped the cultural connotation of tea, rather that the habit of Chinese tea drinking naturally breeds demand.

All contemporary brands that seek inspiration from ancient China can not bypass the theme of "tea" which is both homely and elegant.

The independent designer brand "Ginger", which originated from Taobao, has been attracted by a large number of Chinese traditional culture lovers.

Ashava and Haiyan, the two founders of the silver brand "SU", also invariably put the design style on the ceremony feeling of tea ceremony and incense road.

Tea, fragrance, piano, meditation, in a very noisy world, to be a very quiet person, not only spend money, but also invest time.

The slow life of ancient China can only be seen on the stage of drama.

For a show, a reality, how to draw a proper dividing line between them? Jiang Zong, designer of ginger, used to work in Chinese clothing enterprises, and she had seen from thirty thousand to three hundred thousand Chinese costumes.

She does not want these clothes to belong to the rich only, or that they can only appear briefly on specific occasions.

"Clothes are for wear. You can buy a very expensive cheongsam, which may not be worn on the street at ordinary times.

I hope that the clothes I designed can be worn at home, can be worn at work, and can be worn at friends or at parties.

I imagine different people wear them to different occasions, and then wear different stories. "

Her design comes from her daily life.

Most of her customers are also literati yako, many of whom are professionals from traditional Chinese medicine, painters, and musicians.

Without the recognition of the culture that these clothes carry, ordinary people may still find it difficult to put them on and walk out of the door with a calm and determined manner.

Once the brand was created, the "sculpture" series that came out was used by nomadic people.

The technology of Mongolia bags is used to make cashmere felt, without sewing, without stitches, such as clouds in the sky.

The 2014 "Autumn Moon" handbag Series in the year of autumn and winter is inspired by traditional bamboo basket.

The way will be

It is woven with warp and weft threads of the same color suture, which is similar to the texture and texture of bamboo plait.

All products have the characteristics of non pipelining, from inspection to R & D, and then to production, many for three years, less for one year.

The exquisite technology and the rare products all imply the positioning of "up and down" luxury.

However, Jiang Qionger said: "we are definitely not luxury goods, but our cultural value and brand value are very high."

At the same time, she pointed out that "up and down" has both high priced products and inexpensive objects.

"As long as you are interested in your craft, you can easily have some of our stuff."

Compared with the "up and down" pricing, "Ginger" can be said to be close to the people.

However, designer Jiang Dun does not deny the luxury of this style.

Her focus is not on the price, but the way to achieve it: "Chinese style is very luxurious, and a piece of embroidered cheongsam can be sold very expensive.

This luxury is not just about price.

In impetuous society, a heart that can precipitate is the most luxurious.