American men are becoming more and more dressed. The consumption of clothing on the Internet has increased rapidly, and sales of groceries and other consumer goods have also increased.

According to industry sources, the high growth rate of men's clothing sales may be contributed by the unsaturation of men's clothing online market, and men's retailers are slowly moving into the field of e-commerce.

The March 5th report learned that men today are more interested in buying clothes than ever before.

However, a recent report by IBISWorld, an Australian research firm, shows that men are becoming more and more interested in buying clothes.

Analysts said that from 2010 to 2015,

The growth of network sales surpasses other commodity categories (the categories are comparable, but not comprehensive, and women's clothing is not in comparison).

Will McKitterick, a retail analyst at IBISWorld, said: "the high growth rate of men's clothing sales may be contributed by the unsaturation of the men's clothing online market.

Although the main retailers of camera products quickly flooded the Internet, the men who sell men's clothing moved slowly into the electronic business field. Groceries, as another category with high sales growth, still did not meet the sales expectation, and men's wear sales increased accordingly.

New generation

The arrival of consumers has brought great opportunities to retailers. Clothing brands lumbersexual, menswear and athleisure emerge as the times require.

Retailers with sharp sense of smell, such as shop Need in Dallas and Farfetch on the Internet of fashion boutiques, have seized the opportunity to provide new channels for men to buy Jeans, flannel, Western-style clothes and high-end sports pants.

IbisWorld predicts that there will still be room for growth in the online men's wear market. In the next ten years, the growth rate of online men's clothing will still be higher than that of other types of products.

Come to know,

37% men who buy clothes say they are interested in fashion and fashion. 29% of men say they will buy clothes according to the latest fashion trend, while 21% of men say they are more concerned with shoes than clothing.

Among the men who had recently purchased clothing, 85% of respondents said they were mainly concerned about comfort when buying clothes, while some men who had received fashion education indicated that they would jump out of the comfort of their own thinking and wear other feelings for goodwill.