A series of celebrations have been launched. In addition to the newly released Le Sac 11 limited edition handbag during the Milan fashion week, Armani's biography will also be released in the second half of this year. In addition, the brand has announced that it will also launch a new women's clothing series - New Normal.

Close to the current popular understated neutral.

The trend, New Normal series will be more realistic, abandon those bling bling's flashy and fancy, gather the classic elements of Armani brand, for George.

Fans brought more than expected satisfaction.

"This new series will show my views on how women should dress up."

In an interview with WWD, the industry's authoritative media, Mr. Armani said, "what's the idea?

Refining creates a new classic.

This will be an enduring series, of course, we will continue to innovate, but will always be rooted in the classic style.

Armani has not yet confirmed when the New Normal series will be on sale. Details of the new project have not yet been disclosed. What we know is that this will be a complete series, all of which are all "classic" single products.

The growth of the new product line will undoubtedly add more work to Giorgio Armani and his fashion brand on this year's busy schedule.

In 2015, World Expo, Milan, will open next month. As the special ambassador of World Expo, Mr. Armani will hold the opening ceremony of Silos Armani and a large fashion show in April 30, 2015 as part of World Expo's opening night in April 30, 2015.

The museum is a space purchased by Armani last year from Nestle Company. It has just completed the renovation work to welcome the arrival of World Expo, Milan. Meanwhile, a retrospective exhibition of Armani's works will be held. The curatorial work is now in full swing.