East and West prices are cheap, and the quality is poor. This is the common psychology of many people when they face various discounts. To eliminate the doubts of customers, let them feel that they are actually earning money. quality It did not drop, for example, "you can buy 150 yuan worth of goods in our store at the cost of 120 yuan" or "you only need to spend 99 yuan, you can pick any original price in our shop." Different activity descriptions describe the feelings of users completely differently.

The "promotion plan" is to allow buyers to rush to buy goods within the stipulated time and sell them at super low prices. For example, in your shop, the baby photographed between 9 and nine five every morning can be sold at a price of 5 yuan. This promotion seems to be a big loss, but in fact, this move has brought you a sharp increase in popularity and many potential customers. After customers are attracted, the next thing is to let customers voluntarily pay.

It is worth a dollar, that is, during activities, customers can spend a dollar to buy tens or even hundreds of items. On the surface, this 1 yuan commodity does not make money, but through these commodities, shops attract a lot of money. flow And if a customer buys a 1 yuan product, he needs to pay 10 yuan in postage, so he will probably choose other goods in the store. And those who do not get a dollar in the shop, the possibility of buying other goods in your store is very large.

The so-called critical price is the price that makes people have the first illusion in visual sense and perceptual knowledge. For example, with a limit of 100 yuan, the critical price can be set to 99.99 yuan or 99.9 yuan. The most important function of this critical price is to give buyers a visual error. On the Internet, this price strategy can also be adopted.

The so-called ladder price is commodity. Price As time went on, there was a cascade of changes. For example, the first day of the new product is sold by half off, second days 40 percent off, third days 30 percent off, fourth days 20 percent off, fifth days 10 percent off, sixth days, the original price is sold. This gives customers a sense of urgency in the time. The sooner they buy, the more cost-effective they are, and reduce the hesitant time of buyers, prompting them to impulse shopping. Of course, there are many ways of the ladder. The purpose is to attract customers and not lose money in the shop.

Price discount plus discount is actually a price reduction and discount for a piece of goods. For example, with 100 yuan as an example, if a direct fight 40 percent off, a commodity will lose 40 yuan profit. But if we first reduce the price of 100 yuan by 10 yuan and then fight 20 percent off, then the profit of a commodity loss is 28 yuan. But buyers feel the latter better.