In from March 18 to 20, 2015, the twenty-third China International Clothing and Accessories Fair (CHIC2015) was held for the first time at the newly established National Convention and Exhibition Center (Shanghai) in Hongqiao Business District of Shanghai.

As the largest and most influential clothing and clothing brand exhibition in the Asia Pacific region, the exhibition area is 106000 square meters, bringing together more than 1200 brands in 21 countries and regions. It is estimated that there are 100 thousand professional spectators at home and abroad.

In 2015, when CHIC took place in space, it also welcomed the change of exhibition functions.

While holding the mission of promoting the development of China's clothing brand and market innovation, CHIC has also entered into the multi-functional composite era with the core of Commerce.

CHIC has always been in the forefront of industry development and pformation. This year, moving to Shanghai, we will focus on the docking of upstream and downstream resources of China's apparel industry chain, and achieve the big industrial resource platform through the new combination of "spring joint exhibition".

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It will be jointly organized with China international textile fabrics and Accessories Expo and China International yarn and textile exhibition. From this, Shanghai has ushered in an integrated platform which represents the highest level of Chinese textile and garment industry, the most international competitiveness and influence, and serves the whole industry chain. "Spring joint exhibition" will provide more efficient and convenient services for apparel enterprises to integrate upstream and downstream resources, and garment enterprises will also face to face with other upstream supporting enterprises in other exhibitions to achieve effective value links.

In terms of activities, the highlight of CHIC2015 comes from the 2015 China Clothing Business Forum gathered by 21 professional forums.

Beginning in March 18th, "the beginning and dilemma of fashion industry pformation" and "

"How to make revolution in the Internet Era", "consumer insight and customer relationship maintenance - enhance the clothing brand management weaknesses" will be presented in 21 sub forums. The solution will be handed down to the public, and 21 industry experts will answer questions on the spot, and 2015 Chinese will be swept away.

Pain topic.

At the same time, a number of fashion trends, press releases, fashion shows, trade shows, decentralized seminars and many related activities will break out in 3 days, displaying the trend of fashion to meet the diverse needs of Commerce and commerce, and achieve the great industrial resource platform of China's textile and garment industry.

Under the "new normal", the Chinese garment industry has entered the stage of "slowing down in scale growth and speeding up quality".

In order to promote the innovation and development of the clothing industry, cooperate with the enterprise market and enhance the competitiveness of the industry brand, CHIC will continue to innovate service as always, provide strong support for the integration of clothing brand channel resources, lead the industry deep change, promote brand promotion and value remolding.