After entering 2015,

First, they announced the launch of a new mashup series with the former Hermes ladies art director, Christophe Lemaire, in the winter of this year. Recently, they released an advertising film showing that the new t-shirts with Kabuki style will be on sale at the end of March.

This new T-shirt is co operated with Shochiku Co. Ltd, which is designed by Nagao Zhimin (NIGO).

In the past year, UNIQLO has encountered new challenges both in the Japanese market and overseas markets.

At the beginning of the new year, they are exploring the new value of brand in "lifestyle" besides the basic funds.

Matsuchi is one of the five largest Japanese film companies. It has been established for more than 100 years.

Across the performing arts and film industry.

The new t-shirts released by the two teams have male and female money, with the distinctive style of Kabuki and the color of Japanese theatrical culture.

UNIQLO will cooperate with pine and bamboo Corporation

The advertising film has a distinct Kabuki style.

Nagao Zhimin was hired by UNIQLO as the creative director of UT Series in 2013.

He founded the A Bathing Ape, and UNIQLO wanted to make the brand and fashion more closely related through this kind of invitation.

After arriving at the company, Nagao Zhimin made a series of innovations to UT, especially the fabric reform.

Hypebeast once made a brief interview with him, and asked, "what did you learn from cooperation with UNIQLO?" he replied, "my responsibilities with UNIQLO's giant business cooperation are very clear, that is, designing products. My workload is 1000 designs per quarter. This is a difficult task.

Tadashi Yanai-san, founder of UNIQLO, has a very clear vision of brand development. I just need to finish my own business, which is very different from running my own brand.

But being able to focus on design is also a very lucky thing. "