Fang Jianhua, the founder of emann, first met Ma Yun in 2005, when Alibaba held the first online business conference in Guangzhou.

As a small boss of a cotton and linen foreign trade clothing factory with 20 employees, Fang Jianhua immediately joined the Alibaba "honesty and communication" after listening to Ma Yun and finished the B2B business online.

In 2008, the financial crisis caused foreign trade downturn. Fang Jianhua handed over her business to others and registered her own brand name "Yin man", which is the main brand of cotton and hemp. It is a wholesale and a Taobao store.

In October of that year, Fang Jianhua cancelled the wholesale link and incorporated it into Taobao mall.

In September 18, 2014, on the day of Alibaba listing, Fang Jianhua made a high-profile package for the entire layout of a newspaper and matched a photo of himself and Ma Yun's right and left face.

"Now these are growing up.

Most of them get into the market earlier and get the opportunity of the market.

Huang, who was responsible for the construction of Taobao mall, explained the growth of Amoy brand giants. "Businessmen from Taobao mall in 2008 to 2010 have been building B2C platforms.

A lot of support, at the same time because of the

It's still a virgin land. A lot of traditional brands are not stationed. There is no overcrowded traffic competition, so the Amoy brand has got a lot of room for development.

"Rapid reaction speed, management mode different from traditional garment enterprises, interaction with customers, etc., Amoy brand has completely changed the original clothing industry."

Huang Ruo told reporters that the value of the Amoy brand is worth affirming in the history of the development of the electricity supplier. "But the Amoy brand is also facing some hidden worries.

Amoy brands now rely on Taobao and Tmall platforms for 80% of their sales. Too high a degree of dependence will bring certain risks to a listed company.

At the same time, whether online or offline, clothing brands with sales exceeding 1 billion are facing bottlenecks in management, design concepts and so on.

For the collective listing of Amoy brands, some business people also believe that Amoy brands or have encountered the ceiling, from the capital market to seek exports.

"For the Amoy brands that have developed rapidly from scratch to small to large scale in 35 years, most of them have gone through the process of getting goods from the market, processing small factories, establishing cooperative relations with many factories, and even building a small number of factories themselves. Compared with the traditional clothing industry, the Amoy brands do not have a perfect supply chain system, which leads them to go on the road quickly but with less stamina.

Especially in the women's clothing industry that pursues quick response and flexible supply, the first volume is smaller and the return is faster. The degree of perfection of the supply chain directly determines how far the brand can go.

One industry insider said.