Following the closure of Hefei WAL-MART supermarket and private dining first xiangeqing after the closing of the only store, in 2014, many businesses closed their doors and invited customers to reflect.

A media in Hefei has reported that the industry is shuffling, and there are also "ordinary people who are not convinced".

Xiaobian was informed by the insider that the brand children's clothing store was removed in March this year, which is a personal dealer's behavior.

It is understood that

Compared with the brand operated stores, the sales performance of individual dealers generally declined.

Event tracking

ABC Swan Lake store withdrawal will be pformed into a hotel.

In January this year, local media in Hefei broke the news that discounted sales of ABC children's clothing on the 5 floor of Wanda Department Store in Swan Lake, Hefei were about to withdraw.

At that time, the clerk did not give the reason for the withdrawal.

Xiaobian recently visited Wanda Department Store in Swan Lake, Hefei, and found the brand.

It has disappeared and replaced by two other children's clothing brands called "doctor frog" and "little wooden horse".

Swan Lake Wanda original ABC children's clothing store is selling for other brands.

Xiaobian learned from other brand counters.

The store was withdrawn in early March of this year. A salesperson who knows more about the situation revealed that "the withdrawal of ABC children's clothing store or the location of the shopping mall is related to the adjustment of the shopping mall."

Xiaobian then called the floor manager's office. The reply from Wanda Department Store is that the brand children's clothing store is a self-employed shop. It was forced to work harder than before, and the ratio of input to output was not high.

So does the Swan Lake Wanda store withdraw from the cabinet involved in the adjustment of the overall operation of ABC? Xiaobian tried to get in touch with the ABC children's wear headquarters, but the phone had not been connected.

ABC children's clothing store, Hefei has ten nationwide more than 2000 outlets.

It is understood that ABC children's wear is part of the start (China) Co., Ltd., is a comprehensive development, production and sale of ABC brand sports shoes, leather shoes, clothing, cap and socks and other children's products as a major group company.

At present, the start (China) Limited has more than 2000 sales outlets all over the country.

According to a staff member of ABC children's wear consulting company in Anhui, "Hefei win win Trading Co., Ltd.", ABC children's wear is now in Hefei for ten years, but when asked about the operation of each family and the evacuation of Swan Lake Wanda counters, the staff expressed no knowledge.

Hefei children's clothing market is generally not optimistic.

Insiders speculate that Swan Lake Wanda ABC children's clothing dismantling should be related to poor management of merchants themselves.

Prior to the 5 floor storey director of Wanda Department store, it was revealed that the sales of the outlets were much better than that of the individual dealers in terms of their brand management. "The operation of Hefei's individual dealers seems to be generally not optimistic."

He analyzes, on the one hand, individual dealers are restricted by funds or personal economic conditions. "Dealers take goods discounts from agents, which are relatively high. Therefore, the intensity of activities in cooperation with shopping malls is weakened. Unlike Direct stores, they are stronger than self-employed people in terms of brand strength, resources and replacement of goods."

On the other hand, it has something to do with brand influence and popularity.

And whether the ABC withdrawal will affect the adjustment of the 5 floor brand of Swan Lake Wanda Department store, the director said that the new brand has been introduced, which is similar to the sports style, and is different from Wanda's "children Wang" products dominated by children and children.