"This is the only thing left. I can't help you if you don't want me." it means buying or buying anything you like. The shopping guide starts to deflate and stall, and creates great psychological pressure on the customers.

"This is the only thing that you can see if you look at other items". It is very hard to get rid of the clothes that customers can easily pick and like and start recommending again.

"This is a new one and it has been demolished just now." and "if there is a new one, I will give it to you, I really do not have it". The two explanations are no problem in itself. The problem is that this explanation is not convincing.

Even when

Open a new dress and try it on. Customers will think it after the test.

It is not new enough.

In fact, everyone who buys clothes has this idea. Shopping guide should understand this.

And communicate with each other in a sincere and slightly surprised tone. You can also use the last item as a selling point to put pressure on customers so as to prompt customers to buy their heads at once!

Shopping guide: This is true. We don't get much money into the same clothes. Because of this, many old customers like to buy clothes here, so you just wear this one.

If you are a little late, you may not even see this dress, and nobody has tried it before, it is brand new, so you can safely take it back.

Here, let me wrap it for you.

Shopping guide: Oh, I'm sorry, but the newly removed piece is not only brand new but also the last one, and no one tried to try it on.

You are lucky. If you come late, even if you like, I really can not help you find another new one.

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It also sells neckties, and some brands hang their necktie on each independent hanger, which is convenient for customers to find, and also shows the brand's rigorous and capable style. Some brands tie their neckties on one side of their shirts arbitrarily, or even turn them into a delicate rose, so that consumers can be infected by such casual and relaxed atmosphere when they enter the door. The brand seems to say: "formal dress can also be very comfortable and rich."

The 73.33% of the respondents probably didn't realize their taste and their understanding of the trend. They first got the general impression from the store's sense of design.

A brand store that can visually resonate with consumers needs to consider many aspects, such as today's fashion style, the latest fashion color, the use of new materials, and so on.

For example, clothing stores can be placed not only on clothing, but if they are decorated with some small objects related to life, they seem to be placed in a corner at random and hang on the clothes rack beams. They will immediately give people a warm feeling and retain more customers' hurried footsteps.

From window display to clothing matching, we should proceed from the humanization. We have also seen the failure cases, because they did not carry out in-depth analysis of the target group, did not have a clear understanding of their brand positioning, may have spent a high cost of decoration, but let consumers have a sense of distance.

At present, there are more and more enterprises in this field, and they are developing towards a more open and healthy direction.

As for the design of the sales environment, a designer said that it would be a product of perfect combination of the three aspects of space rationality, display aesthetics and clothing style matching.

In today's society, there are so many kinds of merchandise brands that the selling place of goods can not give people visual beauty.

Take clothing stores as an example. Once upon a time, all brands devoted all their energies to the research of clothing itself. Occasionally, several stores changed their faces, and their products immediately became brighter.

Now that homogenization is so serious, I think it is more necessary for businessmen to have their own style and design a unique shop.

In today's fierce competition, there are more and more "behind the scenes" for the majority of consumers, such as the flagship store that combines leisure and shopping, has a concept store that will run through the whole shopping process, and send shoppers' consumption information to the private shop.

In fact, many consumers do not yet understand the real benefits of specialty stores, flagship stores and experiential shopping. Only finding good brands are committed to continuously developing new shopping places, and have a modern look.

Personally, the maturity of consumers is precisely the maturity of consumer psychology, which not only can rationally distinguish all kinds of temptations, avoid potential consumption traps, but also use the possible seduction measures for us, maximize services, acquire information and knowledge in consumption, supplement services and consumption, and learn to enjoy the convenient life brought by quality service.