Scene: customers enter the shop to pay attention to the woolen overcoats, feel the texture and warmth of the wool coat, and suddenly feel that nothing is known about the maintenance except dry cleaning, and the guide can not give practical and considerate maintenance contents, and reduce the customers' purchase experience.

Conventional shopping guide plan: "Hello, wool coat. You can hang it as much as you can when you go home, and the best way to clean it is dry cleaning".

"Hello, actually hand washing is also acceptable, but use special wool detergent."

[customer psychology analysis]: 1. hand washing is too tired, even if it is gentle washing machine, after washing wool will also become soft.

2. woolen overcoats do not feel as good as they used to be in two seasons.

3. good looks but poor wear.

[conventional coping analysis]: Shopping guide From the customer's point of view, customers choose to buy a woolen coat. From price to quality is the reason why customers will choose carefully. When choosing high priced clothing, customers should consider not only the good or bad clothes, but on the basis of more practical wear. Therefore, shopping guide should be more thoughtful and considerate for customers. clothing Details of maintenance.

[response suggestions / examples] 1., Hello, you should pay attention to the impurities in your pocket when you try it on. Cashmere overcoat can be easily deformed for a long time. So when you go home, hang up your cashmere coat and pick up your pockets in time.

2. in the south, you should pay attention to keeping wool dry. A fine noon woolen coat hung for an hour to keep dry and dust away.

3. Hello, recently, haze weather is serious. Every time you wear it, use the roller to remove dust. Do not use hard brush to remove the surface ash.

4. Hello, these two different styles of woolen overcoats are very suitable for you. Moreover, a woollen coat is not recommended for you to wear for a long time. Two pieces of clothing are replaced and dry. It is better to maintain the texture version of the woolen coat.

5. worsted fabrics are not easy to pilling. woolen fabric Long term friction will be easier for small balls. This is not because of poor quality, but it is actually a sign of wool material. Soft and good clothes are easy to pilling, but dealing with these problems is very simple. Using the scissors to soften the ball gently, hand cling is not the material that will affect the coat surface.

Summary: wool coat is valuable, but with such professional and intimate shopping guide, is it not more reassuring for customers to buy?