Reasonable clothing display can play the role of displaying goods, enhancing brand image, creating brand atmosphere and enhancing brand sales. These are the basic meanings.

Clothing shows the most outstanding performance in external beauty.

Also very easy to reflect.

A high-end fashion, if it is very casual hanging on the ordinary clothes rack, its high-grade can not show up, customers may not see eye to eye.

If it is "worn" on the model, illuminated with a spotlight, and matched with other ornaments and decorations, its elegant style and fine workmanship will be clearly presented to the customers, and the customers will easily be moved.

As we all know, product display is one of the last opportunities to promote terminal sales. The survey shows that the final purchase decision of customers depends on the scientificity and visibility of the display of clothing 87%.

And product display is the cheapmost and most basic way of promotion.

It does not require you to spend a lot of money (or even free). It only requires you to calm down and reexamine the characteristics of your products and the buying habits of consumers. From the aesthetic point of view, the artistic processing of the products can be more effective.

Good clothing display can not only facilitate and stimulate customers' purchase, but also enhance the image of products and brands.

We know that the overall atmosphere of a store includes: window decoration, display of goods display, light source, color matching, POP and so on, which constitute a key element of a good atmosphere for a store.

For example, clothing products themselves can not speak, but we can use display techniques, plastic arts and lighting to make them live. A casual wear brand, using dynamic leisure models, jumping and moving surfboards, and bright colors of clothing form a happy scene for young people to surf in the seaside in summer. This exhibition provides consumers with an immersive association space vividly and interestingly.

"Good.

The influence of sales and bad display on sales is at least 100%. "This is one of the reasons why many brands and businesses attach great importance to product display. Clothing display can arouse consumers' desire to buy and urge them to take purchase action.

According to statistics, if the storefront can properly use the commodity configuration and display technology,

It can increase 10% on the original basis.

When I put out a display plan for a women's dress, I simply changed the black and black collocation in a pre shop area to a red and black color. As a result, there were six pieces sold on the same day.

This is only a small and subtle change, but for commodities and terminals, this change can not be ignored or even extremely important.

But the display must be considered synthetically according to the factors of heaven, time, place and people, so that the ideal display results can be achieved.

In addition, I think the exhibition has greater significance:

Add value to your goods, enable enterprises to get higher profits, enhance their competitiveness and occupy more market share.

In view of the target consumer group, strengthening the display of visual effects of products can guide customers to shop, and influence and enhance the aesthetic degree of consumer groups, and lead to changes in consumption and lifestyle.

It helps to maintain the credibility of the enterprise, improve the credibility of the goods, make consumers easy to accept all kinds of information, deepen the impression of the goods, increase purchase opportunities, and form potential profits.

It is easy for consumers to have a sense of brand identity and a sense of trust.