March 18th, the twenty-third China International Clothing Fashion Expo (2015CHIC) will be opened in Shanghai. Semir's main brand Balabala (Barbara) will group with the group's 3 brand new children's wear brands MiniBalabala, Mongdodo and Sarabanda, focusing on the strategic layout of the group's children's clothing and other brands within and outside the industry.

For a long time, Semir apparel has been concentrating on children's life style, demand and children's wear market. In recent years, while consolidating the main brand Balabala, the group has further realized the multi brand operation mode of Semir shares, and has been able to meet the growing differential demand of consumers through its brand new Mini, Balabala, Mongdodo and Sarabanda. Relying on Balabala brand and operation experience, the new brand of children's clothing has grown rapidly, which is recognized by the market and the vast number of consumers.

Balabala

Balabala, founded in 2002, is an advocate of children's life style. brand The core concept is to focus on fashion, professional and one-stop core values, create a better lifestyle for children, and make them enjoy a comfortable and distinctive childhood.

Balabala aims at 1-14 year old children, offering rich categories that should be changed by changing the scene of life, reflecting the trend of the style, matching the joyful experience of children's comfort and comfort with their children, satisfying the children's requirements for the aesthetic and quality of different styles, scenes and mothers, and working hard to create a professional children's clothing brand with rich category, excellent quality and affordable price.

MiniBalabala

MiniBalabala, founded in 2013, is a baby fashion fashion brand that aims at the lack of leading brands in the 0~6 year old baby market. It follows the brand concept of care, health and convenience, and delivers professional, scientific and fashionable infant fashion information to provide professional infant clothing.

MiniBalabala, as an expert on baby clothes, focuses on the 4 focal points of fashion, profession, love and multi category, focusing on children's clothing, focusing on shopping centers, department stores and core. Commercial Street To introduce the mainstream fashion into the field of baby and children, and provide professional baby products for new mothers.

Mongdodo

Mongdodo (dream dodo) regards "with dream with fun" as the core concept of the brand, advocates and encourages parents to respect their children's ideas and nature, and finds that apart from their academic needs, children can truly release their nature in a free environment and have their own dream land, based on this idea. Focus on the pursuit of the trend and quality of the 85 and 90s parents, to meet the needs of parents matching their children.

Mongdodo is committed to mining and studying children who are growing rapidly under the impact of the new Internet mode, focusing on their lifestyle, emotional needs, collocation needs and other aspects of changes and future consumption trends. Through professional, fashion, cost-effective combination of categories, become a professional brand to enrich children's lives.

Sarabanda

Sarabanda, a brand from Italy, creates clothing and clothing for 0~16 year old children. It combines the fashion and fashion with the bright and cheerful nature of children. Sarabanda parent company Miniconf is located in Tuscany, Italy, near Florence. Over the past forty years, it has focused on the production and sale of professional children's clothing and clothing with the spirit of excellence.

Sarabanda brand represents high quality, elegant and Italian style; precise selection of fabrics and accessories; unswervingly combine fashion trends with brands; pay attention to the safety, comfort and durability of children's clothing. Brand in Italy and even the whole world has received favorable reviews. Sarabanda all products are carefully designed by the Italy local designers team of the company. All the series are strictly following the high standard quality control to meet the special requirements for the production of children's clothing.

Under the new situation, Balabala, MiniBalabala, Mongdodo and Sarabanda four children's clothing brands will be more suitable for children's actual needs and wear experience, providing high-quality products, professional fashion advice, fun and fun experience, so that children can grow up happily.