How important is the travel management? How important is the travel cost as the second major costs of the enterprise? Let's first take a look at which textbook the travel management has appeared in.

Indeed, this book is called secretary management and practice. Yes, in traditional view, it belongs to secretarial work.

Therefore, in the enterprise, the specific responsible for travel management purchase decisions are often administrative, financial, personnel related person in charge, or chief executives, and so on. Those responsible for logistics to ordinary employees are often "dogmatic, stereotyped", but they also need to identify, need the group positive energy labels, need a sense of existence, so how to build a group platform, how to make outstanding administrators to create "cover characters", which is difficult to achieve in the non internet era.

At the same time, the bottom floor Administrative personnel The administrative front desk is an important gatekeeper, and some are enterprises. travel on business For the travel companies, they can sometimes affect sales volume, sometimes they can affect the success or failure of the visit. But for the enterprises, these jobs are rather headache, and the turnover rate is very large. In addition to helping enterprises save administrative manpower costs, travel management can also help executives improve themselves and become "business stewards" and "business managers". Boss This series of training courses can enhance the executive's own value and sense of existence. After all, not everyone in the world will become Ma Yuncai's success. The most important thing is to identify his position and do what he wants to do. This is also very acceptable to business customers. Occasionally, the resources brought about by different industry cooperation are also good "little snacks" for the employees of the enterprise customers.

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The characteristics of Internet thinking may be "iterative", but the core must be the product and its derived content. In a foreign research data, 20% of the enterprises using travel management are scheduled to travel by themselves, which is more likely to be higher in the country and without the use of travel management. Moreover, as a specific user, they seem to have the right to speak. Those who do not want to be meritorious but do not want to buy the relevant travel agents will often introduce two travel companies to business travelers, and do not want to hear complaints about their work from these travel agents.

A birthday message is too Low. What can brigade management do for a business traveler? How many customers have their wishes and regrets during holidays or even birthdays? What troubles have they been having? For example, it is easy to wash underwear, to buy short messages during short business trips, to pick up special people's bridges, to attend temporary meetings at airport lounges, etc., all of which are all events and content opportunities. Once there was a print advertisement, the open hands, the wife and daughter running out of the room. The advertisement was in place. It was different from the travel advertisements. The family members were happy and happy. For the travelling personnel, how to "work quickly and go home early" is a tear point beyond the pain point. The customer's demand is not necessarily in expectation. It may be beyond expectation, not necessarily painful, but also like tears. Of course, there is a fact that can not be ignored, that is, for specific travel personnel, visible and touching vested interests, such as double integral, this is impossible to rely on simple events to overtake.

Before the popularity of double eleven, the traditional industry did not know how many festivals and anniversaries had been molded, but there was no way to play a large scale joint reaction without a carrier, even if there was no content, it could not ferment. Before the Internet and the mobile Internet disseminate videos, the traditional industry has asked 4A advertising companies to shoot commercials. The 30 second edition is basically wasted, but with the Internet, a 5-7 minute moving video can be disseminated. Therefore, the Internet and traditional content are not mutually exclusive, but sublimation. Content or event is not the cost to make every audience experience the service of super value. This is not in line with the commercial law, but it can choose a part of people who are willing to interact to shape the content. 10% of the people are involved, 90% of people are looking at it, brand is often insisted on doing one thing.