In the process of Baidu copyright management, Wang Yangong is increasingly aware that Baidu has huge user resources, which allows copyright resources to "cash in". "Not only should this platform provide more rights users and users the convenience to disseminate and distribute copyright works, but also let them get profits from this platform." This is Baidu's copyright idea in recent years.

The development of Internet is Copyright resources The development and utilization have created many opportunities. Wang Yangong said: "in addition to safeguarding rights and dealing with complaints from the obligee, I think it is more important to create benefits for the rights holders through the Baidu platform. Through various practical explorations, we can make good use of the advantages of Baidu platform users in Shanghai so that the rights holders can get more opportunities to display their works and various returns."

In terms of Baidu's original music and film and television content, it initially estimated that the number of clicks reached 500 billion times in one year, and Wang Yangong thought it was a huge "gold mine" to be developed. "According to different works and different rights holders to explore the relevant mode of cooperation, in fact, these hundreds of billions of hits can be turned into real returns."

In addition to the proceeds from copyrighted works, other products developed by Baidu are also exploring ways of cooperation so that the rights holders can get tangible benefits. The "Baidu experience" on line in 2010 is a product that users share life experience and knowledge. It mainly solves the practical problems that users encounter in life. How does it bring benefits to users who share experience? Wang Yangong said: "by joining Baidu's experience sharing plan, you publish your experience in words and photos in Baidu's experience, and Baidu experience pays you according to your click." Many housewives and professional gourmet people have tens of thousands of royalties on this platform every week.

In the field of animation, Baidu copyright management center is gradually establishing an animation copyright management platform. Before the Spring Festival of 2015, Baidu animation channel was formally launched. Wang Yangong said: "on this platform, the rights of anime show their own. brand The use of Baidu keyword matching can allow more users to understand these animation works, so that investors can understand these copyright resources, so authorized development.

Through years of exploration and practice, at present, Baidu has formed eight relatively mature. copyright Business mode: click ads split, browse advertising split, royalties payment, payment download sharing, member service division, fan management, traffic output, buyout operation, and the establishment of a series of cooperation mechanisms has made Baidu's copyright protection and management initially successful.

For the experience of copyright protection in recent years in Beijing, Zhao Hongshi, director of the Copyright Protection Office of the Copyright Bureau of Beijing, has made such an appraisal: "Baidu has done a lot in copyright, whether it is with rights holders' rights protection or product development, so as to achieve win-win results. At present, the copyright consciousness of the public is not strong, and there are still many copyright works to do. We need more enterprises like Baidu to explore actively and set up a model on the road of copyright protection.