Order-placing meeting The brand of the model, because they used the order mode, made advance reservations so that they could transfer their risks, so that the franchisees and retailers took too much risk and took too much inventory. Now franchisees and retailers are becoming more rational.

In the current clothing environment, are there any people who dare to take part in orders and place a lot of orders? Before the strong brands pressed the order, but now the market environment, franchisees and retailers prefer to quit. Before the recruitment of customers, everyone flocked to it. Now it is not only a large number of brands, but also the pain of the surrounding people after joining it.

Now the brand talks more about policy and support. Franchisee Retailers often focus on protecting the bottom and retiring stock. Why is it sensible to talk about the bottom line and talk about inventory? It's because of poor performance and high inventory that the franchisee and retailers are even having problems with the capital chain, so they have to keep orders.

Because it is an advance order, it is a popular element and popular color in the selling season. It is equal to the fashion trend that the brand design team is betting on the products that are designed ahead of schedule. If the gamble is lost, the franchisee and the retailer will order it, so the brand will start to rush the money and pick up the goods. The franchisee must mention that if he does not mention, he will default, but he will not sell it well. Because of this, the franchisee is afraid.

There are hundreds of tens of millions of warehouses in many provincial agent warehouses. Too many franchisees are unable to take delivery of goods by inventory pressure. This is the status quo of China's garment industry's order meeting mode.

As a result, the provincial agents were forced to start their own goods, and the franchisees were forced to mix the bulk goods, because their products were sold at the core, and they were all seasonal products. They were all sold well, and their performance was better. Their inventory was reduced and they could make money.

This leads to fewer and fewer orders for brands. Order quantity Lower and lower, forcing the brand to transform, must return to commodity as the core. This is the trend of the clothing industry. Now is the brand shuffle pattern.