Garment industry The main analysis points of the market competition analysis report include:

1) competition within the garment industry. The reasons for the intensification of intra industry competition may be the following:

First, industry growth is slow and competition for market share is fierce; two, the number of competitors is large, and the competitive power is quite equal.

Three, the products or services provided by competitors are almost the same, or only less obvious differences are not reflected.

Four, some enterprises expand the scale of production for the sake of economies of scale, the market balance is broken, and a large number of products are surplus.

2) the bargaining power of the apparel industry. Industry customers may be consumers or users of industry products, or buyers of goods. The bargaining power of customers lies in whether they can help sellers reduce prices, improve product quality or provide better services.

3) the bargaining power of suppliers in apparel industry is whether suppliers can effectively encourage buyers to accept higher prices, earlier payment time or more reliable payment methods.

4) the threat of potential competitors in the garment industry. Potential competition will bring new production capacity to the fingers, those who may enter the industry to compete, and share existing resources. market share As a result, the production cost of the industry is rising, the market competition is intensified, the selling price of products is reduced, and the profits of the industry are reduced.

5) the pressure of substitute products in garment industry refers to the competitive pressure of products with the same functions or the same needs.

The market competition analysis report of garment industry is the research achievement of analyzing the market competition state of garment industry. Market competition is the basic characteristic of market economy. Under the condition of market economy, enterprises compete against each other's interests in order to obtain better production and marketing conditions and obtain more market resources. Through competition, the survival of the fittest of enterprises can be realized, and the optimal allocation of production factors can be realized. Studying the market competition of garment industry helps the enterprises in the clothing industry to understand the fierce competition of the industry, and to grasp their competitive position in the garment industry and the situation of their competitors. market competition Strategy provides the basis.