According to Messi group's 2014 earnings report, the group's total sales amounted to 28 billion 105 million US dollars, up 0.6% from the same period last year, operating profit grew 4.6% to 2 billion 800 million US dollars, and net profit increased 2.7% over the same period. In the 2014 fiscal year, Messi stores added 5 stores, but at the same time closed 22 stores and closed 17 stores.

In January of this year, Macy 's Announced that it will merge its online and offline marketing team, add 150 people to its San Francisco electronic experience center, continue to close 14 stores, open two new stores, and each line will also shop. Layoffs But it will also directly lead to 1300 laid-off workers.

Its CEO Terry J. Lundgren indicates that customer The mode of consumption purchase has undergone tremendous changes. We must focus on the needs of our customers to decide the next direction of development.

Macy 's will invest heavily in integrating resources on and off the line, rather than running separately. That's what we call the O2O model, which retailers in the US call omnichannel. Relying on its strong offline resources, last year in some areas, Macy 's customers have been able to place orders online and pick up the goods.

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In the fourth quarter of 2014, US retail sales increased by 3.7% compared with the same period last year, while online sales grew by 14.6%. Compared with the domestic market, the whole channel mode of American retailers is relatively mature from their awareness to layout, of course, this is the result of the great wave of sand. If you do not want to be the group that has been washed away, the domestic retailers should also follow the trend and find a suitable development mode for them. For the current traditional retail industry, there is no shortage of failure cases, but lack of a successful mode.

Neiman Marcus Marcus, the most expensive and unique fashion commodity retailer in the world, has a history of over 100 years. The company is headquartered in Dallas, Texas, and the brand that can enter the department store is the highest in every industry.

As of January 31st, it was the second quarter of Neiman Marcus 2015, with sales of $1 billion 522 million, an increase of 6.2% over the same period last year, and online sales increased from $359 million 600 thousand to $413 million 500 thousand, up 15% over the same period last year. For the first half of fiscal year 2015, Neiman Marcus forecast that its sales will grow to $2 billion 708 million, an increase of 5.7% over the same period last year, and online sales will grow 14.7% to 677 million 800 thousand dollars.

Its CEO Karen Katz indicates that the mobile terminal has great potential for growth. Its retail innovation team will focus on new consumption patterns and adopt positive measures to maintain growth. She said her company opened an innovation lab in Texas to locate people who need luxury and conduct full channel mode sales so that customers do not necessarily have to go to the physical store. The team is constantly researching new technologies to provide customized high-end luxury services and enhance user experience.

In January, Neiman Marcus launched the Memory Mirror function, which is similar to the real virtual technology. This function enables customers to compare the products to the individual more easily, and to share the photos of these products on social networking sites. It also introduces a new function on APP. Customers can take pictures of their favorite products, and App will recommend them to several similar products.

Not only in terms of technology, she and her team have been evaluating product categories, choosing some more suitable online categories to manage. Katz said that although it has cut off some offline stores of children's products, the sales mode of the whole channel has made the operation of this category very optimistic.