Alibaba and Jingdong have regarded the rural market as the reclamation field of "300 million new users". In March 29th, at the Boao forum for Asia, Liu Qiangdong, the founder of Jingdong group and Jin Jianhang, President of Ali group, said in an interview with this newspaper that this year, the strategy of "rural electric business" will be promoted at full speed.

"Jingdong plans to take 100 thousand villages nationwide this year." Liu Qiangdong said that every village will train an agent to teach farmers online shopping process.

It is understood that by the end of last year, Jingdong has developed a "dual track" penetration mode for the rural market: the Jingdong Gang, in the county or town level to find the largest local appliance seller or repair station cooperation, to support the big family. Village market Distribution, after-sales service; ground service station, is built on its own model, it can be understood as "e-commerce entity shop". Before the Spring Festival this year, these two stores have landed in Henan province.

Of course, "100 thousand villages" is not just a Jingdong demand. Just like Ali, he opened the same size appetite.

"Domestic Rural market The total number of online shopping users can be developed by about 300 million people, which is in line with the total scale of the nationwide urban online shopping users. Jin Jianhang said that acquiring the efficiency of rural online shopping users is related to the quality of Ali's continued expansion. Therefore, in the next 3~5 years, Ali will invest tens of billions in the rural market, and establish 1000 County operation centers and 100 thousand village level service stations.

In 2014, with the three strong pattern of electricity supplier becoming stable, the embarrassment of homogenization competition was exposed.

From the perspective of the market, the new users of the national online shopping, Transaction scale The two-way growth has declined compared with the previous year. Therefore, the logic behind the activation of rural online shopping is: the continuous growth of new users, the enlargement of transaction scale, the improvement of bargaining status with suppliers, and the premium of shares in the capital market.

But the lack of bottom line of e-commerce providers is undoubtedly pushing the physical retailers into the corner. The latter chose a group style counterattack last year.

According to the statistics of China Unicom, up to now, there are nearly 80 electronic business platforms built by domestic retailers. Chairman of the board of directors of big business, Niu Gang, has named its new platform "Tian dog". "Mr. Ma (Chairman of the board of directors of Alibaba) Ma Yun has a cat and I have a dog."

Jin Jianhang gave encouragement to the traditional business enterprises in this round of "counter charge". He said that until today, online shopping accounted for only 10% of the total scale of social retail sales nationwide. This means that "Internet + retail" is still in the initial stage of growth. It is suggested that entities and enterprises should accept the Internet without doubt, worry and fear.

In Liu Qiangdong's view, there is no essential difference between the electricity supplier and the entity business. At present, the electricity supplier takes some measures to attract customers and gather resources.