In Liu Qiangdong's view, in addition to meeting the needs of domestic consumers for imported goods, Jingdong also wants to sell Chinese goods to the world. When Liu Qiangdong ended his investment in South Korea with authentic Korean, the strategy of Jingdong's global purchase gradually emerged. In South Korea, Jingdong will invest more than 1000 merchants in the year. In the world, Jingdong will enter more than 10 cross-border electricity market main countries such as Japan and the United States this year, and try to sell Chinese goods abroad.

Liu Qiangdong frankly said that at present, Jingdong is still in the stage of internal measurement, and is gradually opening up logistics and customs declarations. Jingdong has entered into logistics cooperation with customs offices in Hangzhou, Ningbo and Guangzhou, and is negotiating with Qingdao, Weihai and Lianyungang. After a period of cultivation, Liu Qiangdong hoped that the final mode of Jingdong global purchase would go to "general trade + Chinese electricity supplier".

"The retail industry is always the top priority." Liu Qiangdong said, "when this brand of goods sold in China is very large, we do not want Korean sellers to open their own stores on the Jingdong platform, which is also not economical for them. They need to sell and understand China. We hope that they will deliver the goods directly to us in Korea, and they will be shipped to China by mass transit Jingdong for customs clearance. Jingdong does not rule out the establishment of logistics overseas. "

At the beginning of last year's listing, Liu Qiangdong laid down the strategy of "channel sink + globalization" for Jingdong, but in the past year, the channel of Jingdong has been sinking, and internationalization is much quieter.

Liu Qiangdong thinks, because the channel sink is relatively simple, the city to the township only a dozen kilometers, easier to operate. "Last year, when we went down to the township level, we will enter 100 thousand villages this year. Every village has Jingdong couriers to serve the rural consumers."

In terms of internationalization, JD.COM Extremely cautious. In Liu Qiangdong's view, internationalization is relatively complex and requires large amounts of data. "We do not want to rush ahead, because a little carelessness will bring losses to buyers and businesses." According to introduction, the internationalization of Jingdong is divided into two parts. Besides selling foreign goods to China, Jingdong also wants to sell Chinese goods to other countries, and the two part will synchronize.

According to Liu Qiangdong's plan, Jingdong will be good at home and abroad. Online retailers Through cooperation, they sell Chinese goods to foreign countries. Take Korea as an example, Jingdong is looking for partners and will select partners later this year.

Liu Qiangdong laughs, "now there is only one in the world." Chinese consumers Traveling abroad is for shopping purposes. This also reflects the problem of unfair consumption in China, that is, consumers who buy abroad get cheaper, while domestic consumers spend more money on the same goods. "We are also communicating with the government departments such as the Ministry of Commerce, how to solve this unfair problem, hoping to expand the tax base and lower the tax rate." Liu Qiangdong said.

In addition, China has signed Free Trade Agreement (hereinafter referred to as "FTA") with many countries, and China and South Korea FTA is also expected to be signed in the first half of this year. "It is hoped that China will sign the FTA agreement with more countries, which will help solve the problem of unfair consumption." Liu Qiangdong believes that after the signing of FTA, the core of the enterprise is tariff reduction and rapid customs clearance. In this way, Jingdong's self operated enterprises will have more advantages. After the signing of the Sino Korean FTA, the Jingdong can import goods directly to China and incorporate it into the proprietary system. In this way, the consumer experience will be better.