It is understood that in the Asia Pacific region, there is a large expansion plan of retailers (more than 40 stores) to 5% of the proportion of most of the catering retailers. The world's most popular retail market ranked fourth in China.

Thanks to the strong purchasing power of more than 30 big cities, Germany has been the most popular retail market in the world for two consecutive years, and 40% of the surveyed retailers plan to open stores in Germany in 2015. China ranks among the fourth most popular retail outlets in the world (28%) and Hongkong ranks sixth (22%). The Asia Pacific region also has Japan, Korea, Australia and Singapore successfully entering the top 20 in the world. Compared with 2014, retailers are more focused on developed countries in the Asia Pacific region.

Shi bang Wei Lishi China "China leads Asia as the preferred destination and key investment market for retailers to expand globally, reflecting China's economic growth and its domestic market," commented Chu Xiang Yun, senior director of regional business services. Consumption level The fact of continuous improvement. "

In 2014, consumer confidence index increased steadily, and this trend will continue in 2015. The growth of population, the acceleration of urbanization process, the increase of unit household income and the prosperity of tourism market will drive the continuous growth of retail trade in the Asia Pacific region.

The store is still the first choice for consumers, and at the same time, Retailer It is also realized that having a strong shop network is becoming more and more important to the brand, and plans to continue to open stores in more different places. The survey shows that the Asia Pacific region is one of the most suitable places to open stores in the world. Among the retailers surveyed, 85% of luxury goods and business fashion brand retailers showed great interest in the Asia Pacific region. This figure was 67% in the coffee and catering industry. Another 43% of retailers said they plan to open stores in the Asia Pacific region by the end of the year.

Although the desire for expansion is obvious, considering the rising cost of operation and rents, retailers will be more cautious when choosing sites and have a more strategic layout. According to the survey, retailers are more likely to choose places where spanactions are active, or to open stores in projects run by well-known and experienced owners in the industry. At the same time, in view of shoppers' preference for shopping environment, retailers will strive to improve their shopping experience while opening more stores.

CB Richard Ellis also surveyed the biggest concerns of retailers in global expansion in 2015. The 47% answer is rising costs and sluggish economic forecasts. Only 1% of the answers are foreign direct investment and 2% lack of logistics network. More quality retailers choose to set up shop in a wider area, which brings positive halo effect to retailers. But surveys also show that retailers are somewhat hesitant about expansion in the uncertain economic outlook.