Body Labs's CEO Bill O 'Farrel indicates that the new application of 3D technology is not just a platform for trying clothes, but what they are doing is to turn the body into a data platform.

At first glance, New York Body Labs is just another 3D virtual fitting platform. In fact, it applies complex statistical mathematics to online tailoring. It can provide customers with more accurate body measurement data for online customized apparel retailers.

It is reported that when Body Labs is used, only scanning is required.

The body, or the input of body data, can create a virtual human model. Based on this model, various types of human body can be implemented conveniently.

Online customization.

At present, the first batch of fashion business companies including Woodies, Original Stitch and Mesh01 to participate in the testing are all praised by this function.

Bill O 'Farrell is an associate professor / guest professor at Columbia business school, and co founder of a series of start-ups.

He and

Experts from intelligent systems in the Marx Planck society of Germany created Body Labs.

Take the online men's Shirt Custom Business Woodies as an example, users can input some basic bodily data on the website, such as height, weight and size of shirts, or directly scan the body, so that you can get the body simulation effect diagram created by 3D BodyKit tool, and get the data needed for the custom shirts.

But in addition to this function, Body Labs can actually generate thousands of people's data in different postures based on scanning, and generate a perfect data map for your body through statistics and calculation.

According to O Farrell, "for every new data, we will carry out many geometric operations to do statistical prediction.

If we give us 6 or 8 or 10 data, we will do additional body modeling to provide support for online customization of clothing, shirts, jackets or trousers. "

He said: "we can simulate a complete mannequin based on 8 sizes of custom shirts, 16 to 20 sizes tailored to suit suits, and 9 sizes required for tailoring pants."

For Body Labs, custom clothing is still a test step.

O Farrell said that one of the reasons for choosing to do this is: "many clothing vendors can use our technology and benefit from it quickly", but the platform has many uses in nature, including video game 3D models, digital effects and health applications.

"We are commercializing the most complex and sophisticated models in the world - that is, the body," he said.

Woodies has seen the effect in the two month platform trial operation. It is expected that sales will rise by 15% last month, and the return rate will be reduced.

Both Woodies and O Farrell acknowledge that the technology of simulating digital fitting on 3D models is still in its early stage.

But Woodies has seen other possibilities of application, such as expanding to more clothing categories, reconstructing the size system of clothing to meet the growing demand for "mass customization".