Compared with creative chaos, the popular trend of store design is more relaxed style and minimalism rather than tedious and comprehensive.

The new Saint Laurent store, which has been launched around the world, has replaced the original black mahogany cabinetry store designed by Tom Ford, and art director Hedi Slimane has used the word "peace and tranquility" to describe its own store. Store design is the ultimate minimalist style: steel grids erect along the ground and shoes are displayed on the walls.

　　 Victoria Beckham Last year, the first global flagship store was opened in London. It was designed by the Farshid Moussavi operator's shop, and echoed the brand style of the simple stores. Farshid Moussavi pays attention to the display of goods. The store is like a blank canvas, and the attention of consumers is attracted to the products that are carefully selected and matched.

Over the past few years, C e line New store And refurbished stores also use this. Gallery style Layout: flagship store in Mount Street, London and another store in SoHo, New York. The 600 square meter flagship store has used a simple grey wall, shoes and bags are displayed on walls like artworks, with semi precious stones and wooden floors, which give people a strong sense of visual impact.

C line art director Phoebe Philo appointed Danish artist Thomas Poulsen to design the display of Mount Street flagship store, sitting on two purpose sofa and floor lamp is called "hidden art language". The first thing you touch (outside door handle) is carefully carved, and the last thing (inside door handle) is very simple. It is hoped that consumers can experience a spanition from complexity to simplicity in the stores. Phoebe Philo said, in other words, to enter a gallery and then leave with a shopping bag. For Poulsen, it also makes his work more dynamic. It is a combination of architecture and design, just like Bauhaus Bauhaus spirit.

John Pawson, who has just completed the Mount Street store design for Christopher Kane, is a minimalist. He said: "art space is not to place magnificent architectural sculptures. People do not want to be distracted, or even want to realize that they are there. Everything in fashion brand stores should be launched around clothing. Architectural style can provide some kind of eternal atmosphere, but the emotional resonance in stores is dependent on this space to show the way of display.

Modern consumers are increasingly shopping online. Why does the importance of store space design not decrease?

Streamlined staircases bring customers to an outdoor courtyard with Henry Moore (sculptor of British sculpture) in Bond Street, the latest renovated Herm s store. This may prove that the ultimate dissemination of luxury goods is realized through physical space.