In order to attract users, Vero Moda wireless terminal is the first to watch the new products, and releases new products and vouchers on Monday and Thursday night. Users can receive coupons and buy new products earlier than the PC terminal on the wireless terminals. Due to the limited number of new products in the first batch, VeroModa will issue a notice to guide customers to shop in advance on the wireless side.

In order to make up for the shortage of new products, Vero Moda began testing water O2O in the second half of 2014. The inventory of offline retail stores was synchronized to the line, and the new orders from the PC terminal and the wireless terminal were gathered. At present, there are about 1400 O2O outlets in more than 2000 stores under the VeroModa line.

Vero Moda Danish head has strong control over product prices. For the sake of maintaining brand tonality, new products do not support discounts when they are on the shelves. They only support small discount coupons and full scale activities. The new voucher and mobile phone exclusive price of the wireless terminal are also specially applied by the general manager of VeroModa China branch to the head office.

Therefore, Hao Zi Zi While focusing on new products, it also turned its attention to second-hand products. For example, when platform 9. 9 was promoted in 2014, Hao Zizi selected a batch of 2013 seasonal styles, and sold them at the half off end of the wireless terminal. PC terminal Buying is the full price. "New product coupons and mobile phone exclusive prices are generally targeted at members, although the threshold of members is not high, so long as they buy a product, they still get rid of a large number of new customers. The old direct drop of half off is equivalent to the exclusive Juhuasuan on the mobile phone side, which reduces the threshold and precipitates many new customers for the wireless terminal. In September 2014, wireless terminal sales accounted for 50%, and sales accounted for 80% during the 9 / 9 promotion period. Hao Zizi said.

In addition, Hao Zizi also pays close attention to micro scouring. user Needs and suggestions. In September 2014, Vero Moda released a new product's preheating information in a micro red. It took a poster map of a red wool coat as the main entrance map. Many fans are particularly interested in this red coat, but this product is not expected to be launched until October. Therefore, Hao Zizi in advance with the warehouse, the electronic business shooting team and baby details page single product team contact, let this commodity in a few days, on-line, advance into the sales period.

The red coat is not on line with the regular new rhythm and new quantity in the PC terminal, offline stores and other channels, only on the wireless terminal. Hao Zizi said, generally speaking, the line is ahead of the line ahead of schedule, although the poster on line will launch electronic version ahead of time for the electronic commerce channel, but the number is limited. The wireless terminal ahead of the new is a special application, the electronic business team has a special shooting studio, for each single product re shoot, repair and map, and polymerized the multi-channel resources of the electricity supplier channel. In view of the excellent sales performance of the red coat, there may be more attempts to launch new products ahead of schedule.

Test the water O2O to win both online and offline. Hao Zizi told reporters that the shops under the Vero Moda line were unable to display all the new products due to limited space. Customers often find the style seen in this shop, and another shop does not necessarily have it. And the electricity supplier channel can show all the new styles of the season to meet the diverse needs of customers. With this advantage, it will help to increase customer stickiness by launching some new models at the wireless terminal, packaging and promoting by explosive strategy, and guiding customers to buy in advance.