Valentino's largest flagship store is unveiled at Piazza di Spagna Plaza in Rome, a new strategy and new start.

The new flagship store covers an area of 1470 square meters, marking an important step for Valentino (Valentino) to expand its global retail network. The new store uses creative director Maria Grazia Chiuri and Pierpaolo Piccioli in conjunction with architect David Chipperfield's idea of innovative design, coexisting with old and new elements, changing the monotonous style of display area, creating an atmosphere of Chinese hall, with a strong sense of architecture, highlighting new ideas and subverting the old pattern of a boutique retailer.

The basic elements of flagship store concept can also be seen in Italy. Valentino (Valentino) boutique, including the Milan Via Montenapoleone flagship store launched in 2012, has injected new elements to further sublimate its creative ideas.

Underground Women's wear The area adopts traditional layout: multiple small hall vertical arrangement, each has architectural characteristics, not only will each series be classified, but also can create unique atmosphere through different tonal, texture and light effect. The first floor is a new concept of women's wear area. The elegant corridor with polished white arches is equipped with carbon fiber display rack.

The ground floor, the first floor and the two floor. Men's wear The area is equipped with the stone wall to match the ivory stone platform. The series is displayed on oak shelves and polished copper frame hangers. The men's wear area spanning multiple floors is constructed by integrating the terrazzo and the ivory stone platform with rich architectural quality.

The architectural design is perfect to display the boutique displayed in the shop, select the distinguished, and deduce the low-key luxury, including the gray Venice terrazzo, wood, marble, leather, carpet and carbon fiber embedded in Italy dolomite fragments.

The entrance courtyard of Valentino (Valentino) Rome new store is large and spacious, and the giant terrazzo / marble platform is 6 meters high. Customers can walk along the two main steps of the marble main road to the upper level, and experience the shocking architectural beauty along the stone steps.