In short, MUJI products do not simply provide a house, but integrate people's desire for housing into product design.

The topic of Mr. Hara Keya's exchange with you is how to make consumers accept it as a product. Where is the essence of MUJI products? Where do people feel happiness through such products?

Mr. Hara Keya pointed out that

The difference between brands lies in its style and concept, which contains the characteristics of no printing, that is, to show the nature.

It is a problem that Muji has always pondered that the material in people's daily life should be displayed in a new design language.

The power of Muji is to motivate people to think through products, not the strength of the product itself.

All products of Muji show a very simple, natural and bright style. These styles are initially produced in the product.

It is not a deliberate process, but a consequence of the long inherited style of Muji in the process of natural communication and communication.

Later, Mr. Yuan Yan introduced a project of House vision, which is now being promoted by Muji.

Through this project, we will consider how to build technology from the West into Asia.

As for the significance of this project, Mr. Yuan studied a vivid analogy to explain that products are like fruit on trees, and we usually pay attention to fruits. However, the energy of products is not concentrated in fruits, but also in soil.

Japan and China each have their own soil.

The quality of soil is equal to the quality of desire.

Education.

For this reason, Muji will introduce new ideas to you through exhibitions, speeches and visualizations.

For example, the relationship between residential and household electrical appliances can turn home appliances into products. At the same time, household appliances can also be made residential.

Under such a new concept, household appliances can be sublimated, and houses can also get new functions.

Through such an attempt, ordinary household will change.

Not only that, Muji also consciously pferred the domination to the occupants in the process of redecorating and reconstructing old residences, so that the idea and creativity of ordinary occupants resonated with designers, thus producing many new understandings of residence.

These new attempts can provide new inspiration for many people, so that more people can understand what is new life and what is Muji's understanding of new life.