On the morning of April 18th, the eighteenth cross strait textile and Garment Fair opened ceremoniously in Shishi garment city. The Shishi textile and clothing exhibition group, with "vitality" as the theme of the exhibition, opened a new 1000 square meter exhibition area for Chinese and foreign businessmen. City leader Zhang Yongning, Li Bo Qun Li Liyue and Zhuang Baoling visited the exhibition area separately.

Walking into the exhibition area of Shishi textile and clothing trade association, green and refreshing, unique decoration has made many businessmen stop to take photos. The unified image design highlights the new strategy of Shishi textile and garment integration resources. But the bigger point is obviously the expertise of every business.

　　 Skill 1: Internet plus

"Internet +" opens up a new era, or will become a necessity for social development. Shishi textile and garment industry is also keeping up with the trend.

China textile joint brand management Limited by Share Ltd focuses on online and offline trading centers, and sets up a trading platform for garment enterprises and e-commerce enterprises. "Pooling more resources, and by combining online and offline, we will seize business opportunities. Through the unique operation mode of brand operation management system platform and chain system, we provide personalized solutions and landing services with shops as a whole. Wu Junxian, director of the company, said CMO.

Just as people are constantly pouring into e-commerce, Fujian battlefield Jeep outdoor apparel Co., Ltd. has been developing under the mass development line for many years. Why is it? "Online brands need the support of offline stores, so that they can continue to be stable. Moreover, the combination of online and offline is also a trend. We just follow the trend." Su Xingmo, chairman of Fujian battlefield Jeep outdoor apparel Co., Ltd.

　　 Ability two: technological innovation

Before the three Weilong (Fujian) clothing and Weaving Co., Ltd., many businessmen were surrounded by a "fever suit". "We have spent two years to test and test this year, and this year will be officially launched. This will be the fist product of" Xi Deng Jeep "brand. We believe that technological innovation brings the strength of enterprises! Hong Hong said:" we must walk firmly in the road of scientific and technological innovation, and at the same time advocate the healthy outdoor sports concept and healthy lifestyle through this brand. "

As another example of industry innovation, Qi Hao technology group launched its own dynamic model robot, taking the lead from "static" to "dynamic", breaking through revolutionary technology, and opening up the perfect integration of robot technology and modern fashion model props, which can match the international professional real models. Putting the show into the windows, creating a precedent for the development of the industry, creating an unprecedented business atmosphere for businessmen, being a permanent permanent Museum by China Science and Technology Museum, will become a highlight of this exhibition.

Skill three: craftsmanship

For the first time exhibitors of Quanzhou Meng De Jiao clothing trade Co., Ltd., this exhibition is more important is to establish communication channels with customers. "Let more good customers know us, and businessmen from Beijing in the morning showed a strong interest in our business men's wear!" said Wu Mengya, deputy general manager of the company. The company has nearly twenty years of experience in garment production and production, and the pursuit of quality has given the company new development. Although it is a new brand, it is sure that it can go out of a way that is suitable for the development of enterprises.

Not only do we have a team of local lions, including three Weilong, Hua Hao dress, Dongpu dress and so on, all have stable teams, advanced equipment and mature production lines, and have been focusing on the garment industry for many years, making these enterprises have strong design and high-end manufacturing capabilities. ODM manufacturing has great potential.

Skill four: creative design

In addition to many companies exhibiting design and creative works, the chamber of textile and clothing is directly introducing professional design company, Shishi derivative fashion design studio. "This is our second exhibition." Studio director Yu Hui said that the exhibition will bring casual pants and outdoor design works. Besides, there are also design talents. The studio is a successful example of the market operation of Shishi Design Institute of Jiangxi Clothing Institute. It also spares no effort in introducing talents to the Shishi textile and garment industry. Talking about the prospect of this exhibition, Yu Hui is very rational. He thinks that the possibility of greater benefit in the short term is not great. But through exhibitions, the exchange of information is realized, and countless possibilities are injected into the future development, which requires a process.

"Not only that, the exhibition of the textile and clothing association of the exhibition has also brought the spirit of innovation and vitality into full play. Apart from the special enterprises, the unified layout of the museum and the unified image have been created to create a symbol of the vitality of the nature, and to set up the public negotiation area with the creativity of environmental protection paper. The material is all made of renewable paper skin and the idea of design creativity. The whole show is fashionable, simple and environmentally friendly, "said Gao Pei Rong, Secretary General of Shishi textile and clothing association.

"In the new normal, our chamber of Commerce will focus on the new development of traditional industries and interpret the new vitality of clothing. The exhibitors will not only have cutting-edge brand enterprises, but also focus on manufacturing, design and production capabilities of ODM enterprises;" Internet + "big data and big resource integration new formats, and more gorgeous from online to offline brands. We spare no effort to lead the industry to explore the way to break the situation, encourage member enterprises to focus on their industry, return to the product itself, focus on design innovation and technological innovation, so as to seize the new opportunity, solve the dilemma and create brilliant results. Tian Qiming, President of Shishi textile and Garment Association, said.