In fact, it is generally believed that "expensive" is to spend more money. What is more money? More money is a product of ten yuan. We spent fifteen yuan to buy it. Here we have another problem: how to determine how much value a product is worth? How much is it determined by customers or businesses?

After a large number of market research, we find that "how much money" is not determined by merchants, but a sense of subconscious formed in the minds of customers through the performance of shopping guide and products.

Since "how much money" is the feeling of customers, how can we make customers feel it?

First, analyze what is feeling, feeling is the reaction state of people to another.

Secondly, how to "let" customers feel it is actually a very emotional thing, mainly to fully mobilize the customer's hearing, vision, touch, smell, taste and other sensory organs to allow customers to perceive, thus occupying the minds of customers.

Again, it is also a feeling that you usually think that "expensive" means that the price is higher than the value. "Not expensive" means that the price is equal to or less than the value. In the terminal sale, there are three types of customers in the terminal sale. There are generally a group of customers. Customers think your product is not worth the money. It is not very different from other cheap products, that is, the price is higher than the value. B class customers, your product is really good, but the price is too high, I can not afford it. At this time, the price is lower than or equal to the value. C class customers, your product is really good, but the price is not low, which is beyond my previous purchase budget. I don't want to spend so much money on your products, I buy a relatively cheap OK.

If you want to make customers feel valued, they must. Shopping guide Using various means to fully mobilize the various sensory organs of customers, let customers realize that the price of the product is lower than or equal to the value of the product.

The value of clothes lies in the selling process. As the saying goes: clothing It's 3 cents and 7 cents.

Here, you first have to have confidence in your own clothes. How many customers are wearing clothes? Women buy clothes and enjoy buying. In front of the customers, analyze the fabric and workmanship of the clothing, what effect will the customer wear after wearing the body, transfer the customers' view of the price, you? service The attitude is good, the mouth is sweet, the transaction also becomes natural.

Customers don't care about expensive or cheap clothes. Most of the time, customers do not know if the value of clothes is more or less. At this time, if customers can feel value for money or even pick up the price, they will sell their clothes quickly.