In 2015, the country is expected to gradually liberate the second child policy, and the Chinese children's industry in the high-speed growth has been greatly promoted.

Happy Mickey as China's health

The "new star" has gradually gained the leading position in the market.

"At present, there are very few professional health shoes, but children are in the period of growth and development. The quality of shoes has a great impact on the growth of their children, so we define the product as" healthy shoes ".

Qi Kangfeng, chairman of happy Mitch children's products Co. Ltd.

Long been focused on

The research is aimed at creating a happy environment for children, enabling audiences to perceive and recognize our products of "technology, health and fashion".

In the great strategy of pforming China from "processing power" to "creating a powerful country", "intelligent manufacturing" is particularly important, and happy Mickey has worked with many research institutes in this process to complete the magnificent turn of "intelligent manufacturing".

"We invested heavily in health shoe research projects."

Qi Kangfeng said that happy Mickey has launched foot biomechanical strategic cooperation with many institutions such as China leather and footwear industry research institute, Taipei University of science and technology and Taiwan Medical College, and imported health shoes items. Through professional instrument foot detection mats, it provides important reference for children to choose shoes correctly.

It is understood that in order to let people choose the right shoes, happy Mitch also set up measuring instruments in the country's main image shop.

"At present, there are about one thousand stores in the country, and our products are mainly offline. Health shoes require children to go to the shops to measure the type of their feet according to the instrument, so that we can choose the shoes suitable for their feet well, so that we can choose the type of shoes that are suitable for his feet." he said, "there are about five hundred or six hundred shoes."

Choosing the right one is the best.

Qi Kangfeng told reporters that in order to build brand awareness and enhance the strength of product development, happy Mitch also worked with many media such as CCTV children's channel, Golden Eagle cartoon and other media. At the same time, it launched online interactive marketing and interactive experience combined with network platform and mobile terminal to promote the spread of brand culture.