Why do the clothes sold in the clothing store are almost the same as those in other shops, but no one is buying them? Let's look at the reasons.

"When we choose shops, we see that the women's clothing store next to the business is very good, and we think that we will not be bad in business here."

But it turned out to be the opposite.

Although Wang's sister clothing store is located on the main roads of people, but because they are not close to the business district, their customers always have no sense of "full door".

In the 3 hours from 2 p.m. to 5 p.m. in September 21st, the reporter saw that the shop only had 5 customers patronizing, but not a single business.

"All the way, I only see two clothing stores, and there is still a long way from the main commercial area.

Many of them are randomly entered into stores.

For the two sisters' shop, Song Weili said, "the advantage of the shop is that the rent is cheap, the area is large enough and the product is convenient."

But the flow of people is too small. "

Song Weili said that doing business is going to be a market. It is not necessarily a good thing to isolate too much from a single shop alone.

Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.

"Although the clothing store does not have to go to the first level business circle, it should have its own.

And features. "

The location of the environment is limited, and more attention should be paid to the characteristics of the business way to make up for it.

Song Weili suggested that shoes, hats, scarves, bags and other accessories can be added as accessories while tying.

Although the clothing quality of the sister clothing store is very good, they do not know the clothing display, and the clothes in the shop are placed freely, which makes people feel disordered and no desire to buy.

The clothing store has a business area of more than 80 square meters, and clothes are hung on the left and right sides of the shop.

"We also display it according to season and new and old money."

The elder sister said, "when the new money comes, we will hang it in the window or put it in the front of the shop."

Store display is one of the key factors in the success of fashion retailing.

"Clothes are not purchased by people who are hanging out, but clothing stores are indispensable for visual merchandising."

Song Weili said that there are many methods and techniques in clothing display. "The quality of clothing display directly affects the quality of the store business."

She suggests that we can put together a series of items that are needed by the same consumption objects, or put the patterns together regularly, so that customers can buy them together.

"We need to constantly change our display, change positions and recombine with other styles of clothing so as to increase sales opportunities."

Song Weili said that by repeating the cycle and matching the new style shelves, the entire clothing store will give people a new feeling of constant change.

In addition, when people are not patronizing, they should also organize their products from time to time.

Do not sit at the door and cross your legs, so that you will feel a sense of antagonistic intent to your customers or produce a feeling that the shop is not enough.