Kai Yun lagged behind competitors such as LVMH in terms of brand operation capability.

Gucci not only suffered the collective exodus of the global core team, but also in 2014, Deng Wanying and other Chinese District executives' strange departure also brought a lot of negative blow to the brand.

In luxury goods, the performance of Kai Yun's brand greatly depends on the designer's personal talent.

Recently, Kai Yun group announced the first quarter 2015 earnings report, Gucci sales continued to decline, Saint Laurent become a pillar.

Kai Yun group's total revenue this quarter rose 11%, to 2 billion 700 million euros, an increase of 11.4% over the same period in 2014.

The overall income of luxury brands increased by 10.9%, but 2.6% lower than the same period last year.

Luxury brands Saint Laurent, Bottega Veneta and sports brand Puma all performed well, bringing 2 billion 650 million euro income to the group, up 11% from 2 billion 380 million euros a year ago.

In all the brands of Kai Yun group, the sales volume of Gucci is declining all the way, which will become the focus of the group.

The annual report shows a complex economic environment, including the monetary environment in the euro area.

But Gucci is in pition. "

Chairman and CEO of Kai Yun group

In the earnings report, "what the group can do now is to give Gucci a new impetus."

In the first quarter,

Sales still account for 1/3 of the total revenue of Kai Yun group, but sales of Gucci fell by 7.9%, only 869 million euros.

Last year, Kai Yun group has been trying to reinvigorate the Gucci brand.

Previously, the design director of Gucci and CEO both left the brand suffering.

Last December,

Frida Giannini and Patrizio di Marco announced the departure from Gucci.

Alessandro Michele, the designer responsible for accessories before Gucci, was in danger, and Gucci has been on the decline since then.

Kai Yuncai reported that Gucci will focus on its handbags next year and increase its products at high prices.

Jean-Marc Duplaix, chief financial officer of Kai Yun group, believes that Gucci has to find a balance, rather than eliminate Logo on products.

In order to revitalize the Gucci brand, the new stores will be reduced in 2015, and the ground and sales counters of the old stores will be rebuilt in 2015.

This year, Gucci opened 2 new stores, closed 6 stores, and had 502 stores in Outlets.

In addition, Gucci staff will receive more staff training, brand advertising will re consider, improve the quality of packaging business, redesign official website.

Jean-Marc Duplaix said that sales of Gucci's clothing have improved.

Gucci is not the only poor brand of Kai Yun group.

Balenciaga, Stella McCartney, watches brand Girard-Perregaux and jewelry brand Boucheron sales also fell by 4.5%.

However, Kai Yun group's brand of sports lifestyle represented by Puma was strong. In the first quarter, the sales volume increased by 3.7% to 890 million euros, exceeding the sales volume of luxury products of Kai Yun group.

At present, the best brand of Kai Yun group is Saint Laurent.

Excluding currency effects, the Saint Laurent sales increased by 21%.

But in the industry's view, the outstanding performance of Saint Laurent owes much to the design director, Hedi Slimane.

When he was young, he was excavated by Yves Saint Laurent and shocked the fashion circle when he was director of design at Dior.

After Hedi Slimane joined the brand in March 2012, its works were amazing and strong.