In the case of fierce competition, cross-border electricity supplier enterprises will not be able to do anything, and will become more specialized and vertical. Each family's capabilities and resources are limited, and enterprises must find their own living space, such as the cross border electricity supplier aiming at the mother infant market, concentrating on mother and baby, and jumei.com concentrating on cosmetics.

"At present, the global purchase of cloud monkey has reached cooperation with the Guangzhou free trade zone. This year, it will gradually cooperate with all the bonded areas in the country. The cloud monkey purchase ensures that every single user can receive the goods within 3~7 days." BBK said.

In March this year, the Hangzhou free trade zone became the first comprehensive cross-border e-commerce pilot area in the country, and Shun Feng Hai Tao also settled in the bonded area of Hangzhou airport. Shun Feng public relations department official said, due to the integration of electricity supplier information, payment finance, package logistics support, Hangzhou cross-border electricity supplier comprehensive test area for cross-border e-commerce logistics, will have a very good closed-loop support.

However, overseas direct consumers are most concerned about genuine product protection. For genuine products, the voice of questioning has not disappeared. For this doubt, Li Chengdong pointed out that the current luxury goods are mainly purchasing agents, because the agent mechanism will surely sell cheaper than the offline stores on the cross-border e-commerce platform, and there is an agent mechanism. Large luxury brands do not want to cooperate with the e-commerce channel.

"For cosmetics, European brands are not willing to work with Chinese brands or because of pricing issues, such as L'OREAL has Chinese agents, and if prices are cheaper with online cooperation, it is impossible for the two sides to cooperate because they are hindered by China's existing agency mechanisms." Li Chengdong emphasized that jumei.com and vip.com mainly promoted Korean and Japanese cosmetics, because the cosmetics brands imported from these countries were not particularly strong in China. They were new markets, not because jumei.com did not want to introduce them from Europe and America.

"From the current development situation, cross-border electricity supplier profits must go down, and there will be no rise in this year. Jingdong, jumei.com and jumei.com are also at a loss. JD.COM In order to push the size of the category, we should make some subsidy policies, and the gross profit will continue to decline. Li Chengdong bluntly said that the current "Hai Tao" free mail basically has no profit to speak of.

Originally, "Hai Tao" is the business of making money, but with the continuous expansion of its scale, along with the increasingly optimistic capital, the mode of burning money has been opened. It is noteworthy that the risk of doing cross-border electricity providers is that users can not buy overseas goods. Return goods The risk of the waste should be borne by the cross-border electricity supplier itself.

In terms of SF, the future cross-border e-commerce logistics will be affected by scale effect. Supply chain The cost structure will inevitably focus on a few service providers who have the ability to do the whole supply chain information and facilities integration.

Wang Tianceng, chairman of BBK group, said: "at present, Tmall international, Amazon and other platforms are in the same running line with the global buyers of cloud monkeys. Step by step, cloud monkey has confidence in the world, and won the top three cross-border electricity suppliers in 12 months, and won the first cross border electricity supplier across the country in 24 months.

Now, cross border electricity providers are trying to solve the logistics links which are most criticized by the "Hai Tao" race. The self built warehouse mode has greatly reduced the cost of tax and fees and reduced the clearance time. In March 18th, vip.com opened vip.com's exclusive "Hai Tao" cross border self built warehouse in Zhengzhou to speed up the delivery time of "Hai Tao" shopping parcels to as fast as the domestic online shopping. Then, in March 20th, vip.com and Qingdao customs launched the "Qingdao Sino Korean shipping cross-border e-commerce direct purchase import" project, which realized the "Hai Tao" direct purchase of the Korean ocean overnight, and the freight rate also decreased by 30%~50% compared with the air freight.