Light assets, low cost, free from geographical and traffic restrictions, was once a major advantage of the electricity supplier in the competition with the real economy. However, the "short board" was also exposed one by one, such as insufficient brand protection and weak service capability under the line. In addition to increase Experiential format Strengthening the quality and service under the line is closely integrated with the online and offline businesses, and is becoming an important "anti encirclement" strategy for commercial real estate to greet the future spring.

stay Chengdu International Financial Center (IFS), catering business ratio is only planned 15%~18%, still dominated by traditional brand clothing, 80% for retail, entertainment business accounted for only 5%. "Chengdu IFS will not try O2O." Li Yufang, vice chairman of the Kowloon warehouse group, spoke frankly at the previous media conference. At the same time, it released a set of data, Chengdu IFS opened one year business turnover increased 3.5 times, this year is expected to grow by 50%.

However, a close look at the retail format of IFS in Chengdu reveals that nearly 90 of the international first-line brands that attract them are among the first to enter the ranks. Luxury brand Accounted for 20%, high-end brands accounted for 50%, fashion brands accounted for 30%. "Catering business is less, taking into account the flow of people. At the same time, the Kowloon warehouse has a dedicated team to help tenants do business, as well as to manage VIP customers' team service customers. Li Yufang revealed.

It is worth noting that in this "anti siege" process, the continuity of passenger traffic is very important for commercial developers.

Yan Yuejin reminds us that from the attributes of consumer groups, experiential commerce is often accompanied by the drawbacks of one-off consumption, and many projects are very popular in the early stage, but the follow-up can not keep pace with the rapidly changing consumer demand, making the format backward.

Wang Kexiang also bluntly pointed out that consumer demand is changing very fast and needs to be kept up quickly. It is important to provide new ideas and products at all times to maintain "both sides" goodwill.

Developers have also made many achievements in learning Internet thinking from e-commerce providers. During the development and operation of Shimao Mini Mal, a large number of big data analysis and research aimed at consumers were widely used. Consumer preferences and consumer behaviors were studied at various levels. For example, we have designed slides, rock climbing, running, basketball courts and other items in the shopping mall, so that consumers can buy instant needs in the process of sports, thus increasing the unit turnover per square meter.