Mei Bang apparel mining mobile terminal value "Internet +" strategy landing

Shanghai beauty

The Limited by Share Ltd was founded in 1995.

The company mainly develops, purchases and marketing Meters/bonwe and ME&CITY's two brand fashion casual clothes.

Through the use of "production outsourcing, direct sales and franchising" business model, focusing on brand building in the promotion, product development, retail network construction and supply chain management.

At present, the company has nearly 4700 stores and franchise stores.

In 2011, the company's total system sales exceeded 10 billion yuan, and has become one of the leading brands of domestic casual wear.

In April 22nd, the United States officially released the world's first clothing.

Experience is the carrier, integrating the fashionable brand with global attitude towards life, and creating a zero cost, zero risk intelligent entrepreneurial tool, the "fan" APP platform, which has become the first achievement in the traditional industry to rely on the "Internet +" strategic pformation.

What is noteworthy is the innovative profit model of this platform. Every consumer can become an operator on the "norm". If he is paid, he will get the corresponding income sharing, which greatly breaks through the boundaries of other similar services.

Mei Bang apparel said that the "fan" platform, apart from being able to produce strong appealing resources on stylist and other industrial chain resources, has also introduced a large number of high-quality brands at home and abroad, especially some independent designers personalized brands, providing users with more personalized and cost-effective services for quality users.

"Internet +" strategy landing

"The United States has been soberly aware that

It will bring about completely different forms of life and business mode. The future business pformation will no longer be limited to the symmetrical change of business information, no longer limited to the continuous innovation of information technology, and no longer limited to the pformation of consumer demand by price form.

Zhou Chengjian said.

According to the introduction, the "fan" platform aims at the subdivision area of the fashion industry -- wearing the market, which is also one of the emerging markets that focus most on post-90s consumers.

"Fan" cuts through the pain point that consumers are puzzled but can not get effective suggestions for clothing matching. Through multi brand introduction strategy and stylist resources, the user viscosity can be increased, and ultimately meet the consumers' desire to complete the dressing matching efficiently.

The "fan" platform has signed many brands with foreign brands, and will also introduce some brands in Shanghai fashion week this autumn. It is estimated that by the end of 2015, there will be more than 300 brands signed by the new platform, most of which aim at consumers in the field.

At the same time, the new platform has settled a certain number of professional stylists, providing users with professional modeling suggestions.

Unlike other similar services, when linked to the third party e-commerce platform, the "fan" platform is operated independently by the United States and provides better quality assurance and after-sales service.

Business organization value mining in focused mobile terminal

For the value of the new platform, Zhou Chengjian believes that the future commercial form based on mobile terminals will no longer be driven by information symmetry. Precision marketing will play an increasingly important role on the basis of big data mining based on the individualized attitude and lifestyle of different consumers.

"Take the United States for example, if you can get and analyze the behavior data generated by more than 4000 stores and the surrounding hundreds of millions of passengers, you can get a lot of personalized information about consumers.

In the past, we would feel that Internet consumption may be driven mainly by price comparisons, but personalized information may tell us that consumers with different personalities and attitudes will not be limited to choosing the lowest price goods, but should have different value judgments and pursuits.

If mobile terminals are no longer just a simple tool, but an extension of human organs, the current competitive value of mobile terminals is only the primary part of the overall value brought by mobile terminals, and the commercial organization formed by mobile terminals will have more value waiting for us to dig.

Zhou Chengjian said.

Set a high threshold for wearing the market.

"Fan" platform team leader said that the platform will be built as a vertical platform with high viscosity and high threshold. The three party in fashion industry chain: brand, consumer, and stylist can realize seamless connection through fan.

In terms of platform content development, the rich experience accumulated by American Apparel in the fashion industry has set a high threshold for Internet companies who want to enter the market and even fashion industry.

A brokerage analyst pointed out that from the platform positioning, the general Internet companies' professional degree of clothing is limited, and more importantly, they play the role of connectors between consumers and the third party platforms, and the large professional fashion apparel enterprises such as Smith Barney will have more advantages in integrating the whole industry and global resources.

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