HUI BY ERAN HUI is the designer brand founded by designer Hui Wenlong (Eran Hui) in Milan in 2014. He graduated from the Liaoning Institute of art and design in 2003 and went back to Central Saint Martin College in London. His design preferred natural materials such as cotton, linen, silk and wool to reflect the balance between man and nature. He insisted on using exquisite and simple cutting to deduce the textural characteristics of fabrics, emphasizing fabric as the first design element. At the same time, combined with strong contrast design techniques (such as strong contrast colors, fabrics and patterns, etc.) to reflect all the "contradictory culture" visual effect. What is particularly important is his "T" modeling design, which is opposed to the traditional man. His "ten" style of dress matching is sought after and loved by many fashion designers.