Anta's ability to achieve such a huge scientific and technological innovation is the result of Anta's pursuit of value innovation, especially since the implementation of the "retail pformation" strategy in recent two years, technological innovation has become an important driving force for the continuous development of the company.

Today, Anta has become the leading brand of the domestic sporting goods industry, and has gradually formed its own unique system in scientific research creation, product innovation and technological innovation. It has explored a new path for the pformation and upgrading of China's sporting goods industry.

All along, grasp the most advanced industry.

Making high-tech products is the key to Anta's constant development.

As early as in 2005, Anta set up tens of millions of sports science laboratories in China, dedicated to sports mechanics research and product development, and Anta became the first independent sports laboratory in China.

Now, Anta's annual

It accounts for about 4% of the total cost of sales. In 2014 alone, it was close to 2 hundred million.

Huge input and talent reserve have injected vitality into Anta's technological innovation. The technology products such as elastic glue, soft column, energy ring, breathing net and easy bend have been launched.

More and more important sources of profits.

Walking into the Anta sports science laboratory, it is the neatly placed shoe models, shoe last and all kinds of precision equipment.

Anta has divided its research into two categories: basic research and professional research. Basic research includes shoe related standards, product comfort and so on. Professional research includes research and development of new materials and new technologies, focusing on running, basketball, comprehensive training, outdoor shoes and clothing research.

Today, Anta sports science laboratory has more than 60 state-level patented technology. At present, 1/3 of China's sporting goods standards are also derived from this.

The magnetic core shock absorber technology, basketball shoes, elastic rubber basketball shoes and running shoes, cement killer super wearable basketball shoes, and breathing net full series running shoes, are sold well.

In addition, Anta also scanned the foot by three-dimensional scanning, and then used the analysis software to analyze the foot type, and finally developed a new last type, and built up its own perfect data database.

Ding Shizhong, chairman and CEO of Anta sports director, said: "the sporting goods industry is still facing the uncertainties of product homogenization and fierce competition in the short term. However, we have mastered and possessed a large number of core technologies, which will be the core assets of Anta's continuous development.

At the same time, Anta also has the Chinese Olympic Committee, China national team, famous stars and athletes, NBA China and other unique resources, and I believe Anta will take the lead in the future.