In terms of management, he mainly adopts direct sales and franchised sales mode.

In 2012-2014, in the main business revenue, the income of affiliate mode was 38.57%, 33.31% and 30.81% respectively.

Admittedly, the affiliation mode is conducive to the rapid expansion of the marketing network, saving capital investment and sharing investment risks.

However, if franchisees perform performance fluctuations due to their own management, it will affect the company's business performance.

There are two main categories of the company's offline outlets: shopping arcade stores and brand stores.

By the end of 2014, there were 1629 stores and 1223 shopping malls, accounting for 75.08% of the total number of stores.

From the point of view of the investment projects of the company, the marketing center will build 295 Direct stores, the same as shopping malls.

The 295 Direct stores include 212 shopping arcade and 83 brand stores.

"This may further aggravate the risk of operation. If the contract can not be renewed at the expiration of the contract or the two parties can not reach agreement on the location, location and other aspects of the store, it will also have a greater impact on the operation of the company."

Zhao Yongqiang analyzed to the times weekly reporter.

In recent years, with the rapid development of Internet technology and logistics industry, online shopping consumption has blowout growth. Due to the relatively low sales price, children's clothing products selling through e-commerce has brought a certain impact on children's clothing stores.

Prior to this, he has been actively layout e-commerce business, but the effect is not obvious.

Data show that in the 2012-2014 years, the sales revenue of the company's electricity business channel accounted for 5.09%, 8.60% and 11.77% respectively.

In Zhao Yongqiang's view, in the future, e-commerce needs more effective management strategies to adapt to the development trend of e-commerce.

At present, the development strategy of the company is very important.

The Cao Zhang family has great influence.

According to the prospectus, the company's equity structure consists of 4 shareholders.

The controlling shareholders and the actual controllers Cao Zhang and Wang Jianqing together hold 56 million 800 thousand shares of the company, with a shareholding ratio of 79.44%.

In addition, Wang Jianqing's spouse Xu Wenli and Shenzhen Anwar Cci Capital Ltd (hereinafter referred to as "Anwar") hold 14.02% and 6.54% respectively.

This means that

The family is directly or indirectly controlled.

93.46% stake.

Ann Walter contributed to the 10 core managers and backbone members of Anne.

From the point of view of his position, he served as chairman of the board of directors, Wang Jianqing as chairman and deputy general manager, and Xu Wenli as director of the company.

After listing, in the case of non sale of old shares, the direct control of the shares of Cao Zhang and Wang Jianqing will fall to 59.58%, still more than 50%, and the control risk of the actual controllers is greater.