British consumer magazine Which? Based on consumer feedback on key products such as high street brand store prices, store environment, customer service, product quality and other key indicators for second consecutive years, released the list of retailers in the UK. In this ranking, cosmetics retailer Lush ranks first, mobile phone retailer EE ranked last in number, Topshop/Topman ranked the last in the list of apparel retailers, while department store brand John Lewis ranked first.

Besides Topshop/Topman, the clothing brands Miss Selfridge and Dorothy Perkins, which also belong to Arcadia Group Ltd., are ranked 80, while the early group selling BHS is in the last fourth places.

Sports Direct, a British retailer, also performs poorly, ranking 94 in line with telecom operator Vodafone, and its boss, Mike Ashley, runs a football club Newcastle United (Newcastle).

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H&M is also extremely poor, ranking the last second of the category and the top fourth, while Zara and Marks and Spencer Group PLC (MKS.L) are the best performing brands in the Department of Marsha. The two are tied for twenty-first place. Gap is always ranked 59, after the British brand Next.

The survey was conducted on the Internet in February of this year by Which, and the results were finally obtained through the vote of 9409 consumers.

The survey also shows that price factors are the most important indicators. 40%

Price is the decisive factor in deciding which store they will go shopping in.

However, Which Richard Headland, who is responsible for the project, said that once consumers purchase behavior, the coverage and quality of store products will be the most important factor to decide whether consumers can become repeat customers, and also determine the ratings of consumers to the store.