Ten years of hardship, paved the way

10th anniversary review of Zhang Jian cup competition

This year, the "Zhang Jian Cup China International Household Textile Product Design Competition", named by Zhang Jian, a leading industrialist in textile industry, is about to go through tenth years.

With the dream of promoting the soaring of Chinese household textiles, the sapling planted in that year has become a vibrant and vigorous tree.

In the past ten years, from the beginning, growth to readjustment and stability, Zhang Jian cup has taken a broad road with the hope of Chinese textile makers.

Looking back on the course of ten years, the growth path of Zhang Jian cup is puzzled, sweaty, joyful and rewarding.

Along the way, Zhang Jian cup has always been close to home textile enterprises, art colleges and designers, aiming at serving home textile enterprises, with the cohesion of home textile industry cluster as the support, and upgrading the design level of home textiles in China as the goal.

It is the overall image created by China's home textile industry, a platform for product design communication, a window for brand culture promotion, and a microcosm of the independent design and development of home textiles in China.

Looking back on the course of ten years, Zhang Jian cup can be divided into 4 stages: 2006-2007 is the initial stage, 2008-2010 is growth period, 2011-2012 is adjustment period, 2013-2015 is stabilization stage.

During each period, the competition left a lot of sparkling highlights.

Initial stage: time: 2006-2007 years

The main goal of the early stage of the competition is to build up the Zhang Jian cup.

Propagating ethnic groups inside and outside the industry

The significance of design is to strengthen the importance of product development and design by home textile enterprises, designers and design institutes, mobilize the enthusiasm of the designers to design independently, and strengthen the backbone of home textile designers.

Highlight 1: first put forward the concept of "national textile product design competition".

Highlight two: all sectors of society began to attach great importance to home textile product design.

Highlight three: enhance the internal and external influence of Zhang Jian cup competition in all directions

Industry significance: opening up national textile products

Precedent

In 2006, the home textile industry has gone through about ten years. It is in the "hazy period" or "chaotic period". How to go next? This question has been mentioned before the industry association.

In order to enhance the design level of home textile products, unite the designer power of Chinese textile industry and promote the development of Chinese national textile brand, the organizers of the Zhang Jian cup competition first put forward the concept of "national textile product design competition" in the industry for the first time, and vigorously publicized the importance of the design of national textile products. At the same time, it actively cooperated with the local government to establish the selection mechanism of the competition organizing committee, so as to ensure the organizational guarantee for the contest.

In the Zhang Jian cup competition at the early stage, some home textile design works with Chinese national characteristics attracted public attention. For example, the traditional embroidery technology is fully embodied in the bed products: the golden sun embroidery bed is classic and noble; the outstanding embroidery craft bed personality is outstanding; the bed design with Yun brocade embroidery technology has unique national style.

Some of them won gold and silver awards.

Although the Cheung cup and its scale are not big, the spark can start a prairie fire. Chinese designers are starting to warm up the design of national textile products.

Social affirmation: all circles attach great importance to it.

The construction of the Zhang Jian cup textile design competition was highly valued by the China Textile Industry Federation, the strong support of the local government of Nantong, the active participation of home textile enterprises and designers, and the enthusiastic assistance of textile design institutes.

　　中國紡織工業(yè)聯(lián)合會(huì)原會(huì)長杜鈺洲、中國紡織工業(yè)聯(lián)合會(huì)會(huì)長王天凱和中紡聯(lián)其他領(lǐng)導(dǎo)多次參加張謇杯大賽活動(dòng)，檢查指導(dǎo)大賽工作;中國家用紡織品行業(yè)協(xié)會(huì)原會(huì)長楊東輝、中國家用紡織品行業(yè)協(xié)會(huì)會(huì)長楊兆華曾先后擔(dān)任組委會(huì)主任，并多次赴企業(yè)調(diào)研，征求大賽改革和發(fā)展意見，平均每年三四次專程到南通與組委會(huì)南通方面的負(fù)責(zé)同志商討和制定大賽活動(dòng)方案、參加評比和頒獎(jiǎng)活動(dòng);各產(chǎn)業(yè)集群地政府和相關(guān)協(xié)會(huì)領(lǐng)導(dǎo)大力支持大賽，在大賽評比、發(fā)布、頒獎(jiǎng)等主要環(huán)節(jié)中都親臨現(xiàn)場檢查指導(dǎo)工作，尤其是作為主辦方之一的南通市委、市政府從創(chuàng)賽初期到現(xiàn)在，十年來始終對大賽予以高度重視，南通市委書記丁大衛(wèi)和市長張國華等領(lǐng)導(dǎo)多次參加大賽活動(dòng)，支持并指導(dǎo)大賽工作，為大賽的成功舉辦創(chuàng)造優(yōu)越條件，委派專門機(jī)構(gòu)組織實(shí)施;地方協(xié)會(huì)積極組織家紡企業(yè)

To compete with designers, textile art colleges appoint teachers and expert judges, and notaries supervise notarization to ensure the fairness of competitions.

All of these ensured the success of the competition.

Competition development: enhancing influence in all directions

　　2006年開始，每屆張謇杯大賽都通過在上海中國國際家用紡織品博覽會(huì)上召開新聞發(fā)布會(huì)，并在博覽會(huì)上展示、推介大賽的優(yōu)秀獲獎(jiǎng)作品，及時(shí)宣傳大賽成果，將獲獎(jiǎng)作品編輯印制成精美作品集，并組織相關(guān)的輔助性活動(dòng)，如論壇、培訓(xùn)、現(xiàn)場對話、報(bào)告會(huì)等，使廣大設(shè)計(jì)師從各種活動(dòng)中得到更多的認(rèn)知和提高，也使中國設(shè)計(jì)師研發(fā)設(shè)計(jì)出更多的民族特色家紡作品;每屆張謇杯大賽都在海門疊石橋市場、通州志浩市場內(nèi)舉辦為期一年的優(yōu)秀作品展示陳列，向國內(nèi)外采購商推介大賽作品的新創(chuàng)意和新花色，促進(jìn)設(shè)計(jì)向生產(chǎn)力的轉(zhuǎn)化，擴(kuò)大參賽作品的市場效應(yīng);每屆張謇杯大賽都在南通市舉辦隆重的頒獎(jiǎng)活動(dòng)，邀請優(yōu)秀獲獎(jiǎng)?wù)叩綀?，形式豐富多彩;每屆張謇杯大賽還包括著名主持人頒獎(jiǎng)活動(dòng)、企業(yè)員工助演、國外設(shè)計(jì)師暢談感言、協(xié)會(huì)及企業(yè)領(lǐng)導(dǎo)總結(jié)等，使大賽獲得全

The improvement of orientation.