This year, the main thread of the clothing capital market is "outward investment, inward integration", that is, investment and merger.

In the situation of A share boom, A share clothing companies often invest more abroad, which is known as "pformation", because the capital market likes to listen to stories, and invest in new technologies, new industries and new concepts to better cater for the capital market.

In the new normal of macroeconomic slowdown and the adjustment of the garment industry, the merger and acquisition of capital in the industry is still an important way to expand the scale of garment enterprises. This is also a common path for the expansion of foreign clothing brand groups.

This involves the issue of brand value. Long term brand planning and merger and acquisition under strategy can promote enterprise value. In the long run, it is more likely to create a high value of listed company, not just a short-term, PR style, hot pursuit of capital means.

La Natsu Bell announced in the evening of May 28th, according to the company,

The investment agreement signed by Mr. Liu and Shanghai Cheng Mao has agreed to inject $75 million into Jack Walker, including a capital injection of 11 million 190 thousand yuan to increase Jack Walker's registered capital and the remaining capital injection to increase capital accumulation of Jack Walker.

After the injection is completed, the company will directly hold about 69.12% stake in Jack stock.

Jack Walker is a casual menswear brand in Shanghai.

La Natsu Bell can be regarded as a continuation of his multi brand strategy.

The investment indicates that the group's multi brand strategy continues and is consistent with the group's strategy of seeking strategic alliances and acquisition opportunities, and "better capture the growth potential of China's men's wear market".

As a company dominated by women's clothing, La Natsu Bell's M & a strategy seems to continue the main line of "complementarity".

In February this year, La Natsu Bell held a total stake of 200 million yuan, and Hangzhou shares a 54.05% stake in Agel Ecommerce Ltd (the main brand is the "seven grid").

For La Natsu Bell, who owns more than 5600 offline shops and is committed to promoting O2O strategy, online channel is the short board, which can make up the short board through mergers and acquisitions.

In most

When garment enterprises are in hot pition, story telling and foreign investment capital operation, more industry integration actions come from Hong Kong stock enterprises.

Another important takeover event came from urban beauty. In March, it announced the acquisition of high-end underwear brand Ordifen with 92 million yuan.

The urban beauty who started on the parity route has expanded to the high-end route while planning to expand to the lower market such as North China.

Upward development, downward penetration, through mergers and acquisitions and other means, urban beauty is walking on the road of multi brand expansion.