For rural electricity providers, most of them need to solve the last mile problem of agricultural products. Since the beginning of this year, various ministries and commissions of the central government have promulgated a series of policies to support rural electricity providers.

In May 15th, the Ministry of Commerce issued the "Internet + + circulation" action plan, which clearly stated that in 1 to 2 years, 200 e-commerce integrated demonstration counties in the countryside could be set up in the whole country, and the e-commerce volume in the demonstration counties will grow at an average annual growth rate of not less than 30%.

Nie Linhai, deputy director of the e-commerce Department of the Ministry of Commerce, said that the next major step in e-commerce is in rural areas, small and medium-sized cities and communities. The central government will allocate 2 billion yuan of special funds to support 200 counties in the central and western regions of the country to lead the development of e-commerce.

The reporter has learned that the Ministry of Commerce and the Ministry of Finance jointly issued the notice on doing well the declaration of electronic commerce into the rural comprehensive demonstration in 2015.

The Henan provincial government has recently announced that the Pok AI County of Jiaozuo has obtained a special fund of 20 million yuan for the central financial e-business to enter the rural comprehensive demonstration. Public reports show that Poai county has successively worked with one mu Tian and Yun farm.

Against this background, the enthusiasm of local governments to do business is ignited. At present, many local counties and cities have the electricity supplier office, which is a new trend of local government work under the tide of "Internet +". Many of them have spent a lot of money to build e-commerce operation centers or industrial parks, and some counties have also put forward slogans such as "waiting for wind rather than creating air outlets".

The electricity supplier also has great demand for government resources. Take shop No. 1 as an example. At present, the "specialty China" in its online shop is working with the county and district to excavate agricultural products with distinctive regional characteristics.

　　 Storm Petrel In an interview with reporters, we began to cooperate with the government from January this year. There are 63 currently contracted counties. The government's accession has made us more efficient, and many counties have come to the door voluntarily. " Online retailers The difficulty of cooperation with the government depends on the openness and openness of the other side and the ability to understand the Internet. "

Most of the agricultural products are small production. After entering the circulation field, they have to face the big market. This process often involves buyers, inventories, logistics providers, wholesalers and distributors. Retailer And other links completed, the price increases, often farmers "sell hard", agricultural products are unsalable, and the intervention of electric business will help solve the "last mile".

Gao Haiyan said that rural electricity providers are more suitable for B2B format, "for most rural areas, logistics and other infrastructure exist, there is no problem of transport capacity, in essence, there is a problem of integration and utilization. Business coverage like B2C does not match the rural logistics facilities, but the last mile of B2B'is not a problem. "

It is reported that the Mu Tian Group has now become the largest trading platform for agricultural products in China, serving the practitioner of the production, circulation, wholesale and distribution of agricultural products throughout the country and establishing the entity management entity in the whole country.

"Over the past few years, we have concentrated more on the supply and demand sides by the Internet. But when the scale of transactions reaches a certain level, how to improve the concentration of origin, agricultural products and agricultural operators has become an important issue. The online transaction efficiency of agricultural products is not high enough, and offline services are needed. "Gao Hai Yan said.

Hong Tao said that now the problem of industrial products going to the countryside can basically be solved, and the key to the development of the electricity supplier is to solve the fundamental problems of agricultural products entering cities. "We are a major producer and consumer trading producer of agricultural products, including not only rural operations, but also urban and rural operations. The biggest problem of rural electricity providers is to solve the homogenization and business environment. "