Cross border business has become a new fat meat for traditional retail enterprises.

Before Huarun Wanjia, two local retail businesses such as Guang Bai and modern department store started the cross-border electricity supplier business before May.

Huarun e 10000 by Huarun Wanjia Co., Ltd. and China Merchants International Co., Ltd., the two central enterprises to build together, since the office of the State Council issued the "guidance on promoting the healthy and rapid development of cross-border e-commerce" (referred to as "opinion"), the first cross-border electricity supplier landing project.

According to the introduction, Huarun e 10000 cross border electricity supplier experience shop has 500m2 shopping space, connotations 500 kinds of cross-border commodities, including Hong Kong version of snacks, well-known baby skin care products, Australian nutrition and health products, and one of the leading British retailers Tesco and Han Guosan supermarket chain of more than 100 kinds of Homeplus own brand.

In addition, Huarun e million "port stores" also provide tax paid fresh produce.

At present, all the cross border goods of Huarun e are directly supplied by Hongkong, and the offline stores mainly carry out physical experience to avoid the malpractice that the Internet is not compatible with the description.

According to reporters, Huarun Wanjia official online shopping platform e Wanzhu main station and cross border channel in June 19th formally launched.

Its online products are mainly fresh produce and daily general merchandise, and it can support the "fresh" whole cold chain distribution in Shenzhen area. Fresh fruits and vegetables, fresh meat and refrigerated refrigerated products have reached about 800 categories. Fresh distribution will expand to the whole country in the future.

In addition, the Hunan BBK group has launched the cross border business platform cloud monkey network. The platform also adopts the cross border O2O mode, locating the 100 thousand square meter Changsha Meishan new world as the offline experience street.

So far, New Zealand Trade Center, Dangdang, temple library, Baby-markt, CITY SHOP, cloud monkey network, mother and baby home, happy purchase and other domestic and foreign brands have signed a contract with BBK to confirm that they will be settled in.

Reporters also learned that since the beginning of this year, more and more enterprises have joined the O2O force across the border.

Mei Yue is just trying to start business at the first bonded exhibition shop in Zhujiang New Town Spring store in Guangzhou. During May 1, the hyacinth cross border offline experience center and Henan central gate bonded direct shopping experience center were also located in Guangzhou Nansha, respectively.

Two places.

In addition, in June 1st this year, in Fuzhou,

After the opening of the Tianjin Free Trade Zone, the Americo, a cross-border e-commerce platform under the new Yongan group of Canada, opened the first cross-border O2O experience store in Beijing.

The store, like the offline store in the US city store, adopts the operation thinking of the warehouse supermarket, which has the function of acting as a storehouse, selling general trade import (duty paid) commodities to consumers and displaying them.

(unpaid) commodity three functions.

According to the reporters, in June 9th, the Ministry of finance, the General Administration of customs and the State Administration of Taxation jointly announced the relevant import tax policies of Guangdong, Tianjin and Fujian free trade pilot area.

The policy is clear that under the premise of strictly implementing the import and export tax policy, it is permitted to set up a bonded exhibition and trading platform in the three special customs supervision areas of the pilot free trade zone.

The government's emphasis on Legalization of cross-border O2O in three places also indicates that the government's policy towards cross-border O2O is clear.