According to the June 24th announcement of the Wangfujing department store, in order to achieve the company's development strategy, the company intends to carry out strategic cooperation with Shanghai Bailian Group and Li Feng Trading.

The registered capital of the joint venture company is 48 million yuan, of which Wangfujing department store and Bailian company invested 19 million 200 thousand yuan, each holding 40%, and Li Feng Trading contributed 9 million 600 thousand yuan, accounting for 20% of the equity ratio of the joint venture company.

The joint venture will be set up in the Shanghai Free Trade Zone, tentatively entitled "

100 Fu Li Management Co., Ltd.

Liu Bing, director general of department store, described Wangfujing department store as "the third venture" at this stage.

She said frankly that the pformation of retail enterprises, the creation of new business models, and upgrading of enterprises.

It is the common thinking of the retail industry.

According to Liu Bing, "we should gradually build the joint venture into a new brand development management company with Chr (34) Internet +chr (34) gene, first-class buyer team, brand marketing, full channel management, supply chain management and research and design capabilities."

For the specific content of "Internet +", Wangfujing department store responsible person told the new financial reporter that the parties themselves have their own Internet businesses, and the joint venture companies will have more Internet trend and strength in the overall business operation, but it is not easy to say exactly what form to do.

It is reported that after the establishment of the joint venture company, the initial business will focus on the development of men's clothing, baby, household life, tide card and other categories. In the next three years, six brands will be built, 300 stores will be planned, and 1 billion yuan will be sold at the terminal.

For the only reason not to mention the fiercely competitive women's clothing business, Cheng Weixiong, general manager of clothing expert and Shanghai Liang Qi Brand Management Co., Ltd. looks at the fact that although the space of women's clothing is large, its homogenization is serious and its national brands are few.

Du Yanhong, a retail researcher at CIC, believes that the competition in the women's wear market has been very intense. It is difficult to highlight the advantages of the joint venture, and there is still room for the design and development of men's clothing, baby, household, and tide brands.

The joint venture will focus on the development of these products and build their own brands, so as to significantly enhance the competitiveness of the company in the above products, and will have obvious competitive advantages in the early stage.