With our initial understanding of Oteri J, this format exists in the form of "digestion inventory", which helps big players alleviate the pressure of the over season products and refunds the funds. The form of discount stores can protect the image of the stores in a certain range if they are to be sold at a discount.

Discount stores are a good sales channel. The only effect on brands is dilution of value. For consumers, as long as the cost performance is right, there is no need to dispute whether these goods have appeared in the shop.

"Our stores are very rich, and some are not even found at the price stores, because they are specially stocked for discount stores."

This is a few years ago, in the Coach shop of Woodbury, the most famous New York outlets, the salesperson personally told Qian Bao reporter.

As we all know, the name of Coach has been basically linked to the two words of "discount". In 2008, in order to resist the financial crisis, Coach launched the form of discount stores and reduced the price of the package. The sales volume has gone up, but the sequela has also dropped.

It is understood that during the rush hour, Coach stores in North America, 6 of which are discount stores, far exceeding the industry average.

Although Coach has been aware of the adjustment of the problem, such as closing stores, reducing discounts and upgrading positioning, the pformation is a very painful process.

Indeed, BNP Paribas, the BNP Paribas, recently published a survey of the dependence of luxury goods on discounts, ranked second in the Coach row, second only to the Michael Kors of the light luxury, the latter, which means that the sale of the brand more than 1/5 is completed at a discount store.

Third out of fourth were Versace and Tory Burch, Burberry and Hugo Boss ranked the same.

Is this because there are too many stocks? Of course not all.

But many brands realize that orlies is also a good place to sell - to attract customers who can not afford the positive price, but the discount can withstand them. They often do not coincide with the positive customers.

So for

Special stocking is also a way of doing business, because it is only based on the value store.

It is not smooth to sell, because broken code is a common phenomenon.

I remember last year there were several big brands stationed.

The outlets of the outlets.

"I have seen that most of the goods in discount stores are products just a few seasons ago, but I do not know a small part of them. Maybe they are special goods."

A brand, a salesperson privately said.

"In fact, many brands have special products for outlets, and it's not a secret."

Zhou Ting, President of Qian Bao think tank and President of the Institute of wealth quality research, said.