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How Can A Customer Break Through Without A Purchase Intention?

2015/7/13 17:41:00 35

Clothing StoreMarketing StrategyBusiness Strategy

There are antecedents and consequences for everything. So do we receive customers.

* you may not see your favorite product or your own product.

Then what should our front-line salesmen do? It is to recommend products that are suitable or feel like the products that consumers like.

Those products are suitable for customers, so you have to be thorough with your products when no one is in the market. You can be sure what kind of customers you recommend to each of the clothes. So when customers enter the store, you are very passionate about your needs, and you will encounter "cool brothers" and "cool sisters". At this time, our front-line staff must not be "follow the worm" or "announcer" (Hello, this is new to a g, Hello, this is leather clothing, etc.), "quotes" and "mechanical salesmen".

What should the salesperson do?

First of all, warm reception and inquire about demand. If the customer does not respond, he or she will take the right place in the locker where the customer is in.

Consumer

Wear products and show consumers the reasons they want to recommend (that is, the benefits they will bring to their customers). When they are recommended, they should always observe the reaction of customers.

(have professional dress collocation skills, have the courage and patience to promote insurance, have your own judgement whether to continue or slightly chat about other random.

insight

And strain, in the case of refusal, there is also the way to find the stage and continue to "fool" marketing methods and passion.

For example, sir, you look very quiet, and the design of this dress is very simple and generous, and the version is the popular XXX this year. It is very valuable. This color is very good for your complexion.

Let's talk about consumers' reactions. If customers seem to be interested in something, you should encourage them to try them on (for example, in the presence of customers, continue to emphasize buying, feel it, see opportunities to encourage try out, or deliberately show customers, stimulate customers, and encourage them to try on).

If

customer

It seems that you have no interest in the products you recommend, so you have to know how to give yourself a step.

但是在接著前面的基礎(chǔ)上給自己臺階,例如,顧客在毛衫區(qū),我開始拿了一件簡單大方的圓領(lǐng)非常熱情專業(yè)推薦,但是顧客好象意向不大,那我就故意在講剛才圓領(lǐng)毛衣對他如何然后適合,又給自己找臺階,比例:先生,這款毛衣非常簡單,大方,適合您這樣穩(wěn)重的人穿,您是不是圓領(lǐng)不喜歡啊,那你看看這件翻領(lǐng)的,這款在設(shè)計上也是非常簡單大方,非常適合您這樣穩(wěn)重的人穿(專業(yè)上的推薦還是和前面呼應(yīng)),但是領(lǐng)子是采用翻領(lǐng),翻領(lǐng)穿起來更商務(wù)一點,您感覺呢(繼續(xù)給顧客推薦的理由,也就是購買的好處,并再次探詢顧客的需求),還有個可能,是顧客真的不想買衣服,但是不想,并不代表他不沖動購物,所以也要上面的主動推銷法。


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