Recently, high-end luxury brands in France

The latest spokesman for the 2015 autumn and winter series has been released. Chinese actress Li Yuchun has become the spokesman for the Asian region.

In the history of Givenchy, the first commercial blockbuster featured by Chinese stars was also released to the world.

Li Yuchun, invited by Givenchy creative director Riccardo Tisci, wears a luxurious 2015 autumn winter series feathered coat and a new Shark handbag, and deducts this season's mysterious and romantic Vitoria style, creating a new female image of Givenchy.

As a high cold brand that has never signed a Chinese spokesperson, and has not even exposed the Chinese model in the two quarter of the year, GIVENCHY has taken a big step, whether it is for brand names or for celebrities, and even for Chinese fashion circles.

Li Yuchun's fashion neutral image is consistent with Givenchy's brand temperament.

Li Yuchun becomes

Givenchy stars in China

Li Yuchun filmed advertising for Givenchy

When Riccardo Tisci joined Givenchy, she said, "there are still princesses today, but she no longer rode around on horses or carriages.

She took part in parties, holidays and boats.

She wants to be energetic, and she wants to be different. "

So, he wants to shape a different woman, a woman who is always sexy, sometimes wild, flexible and soft.

Now, he found this unique princess in China.

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